---
title: Use AI Campaign Kits
slug: content-marketing-platform/docs/use-ai-campaign-kits
docTags: 
createdAt: 2026-07-20T15:44:41.868Z
---

In Optimizely Content Marketing Platform (CMP), you can use [Mark (Optimizely Agent Platform)](docId\:IzAAN1fw7whD1HB4iODAB) to create a marketing campaign. Mark contains various agents that help you with each step, including building a campaign brief, suggesting tasks, and creating content. Ensure you have created any [skills](docId:1HTjxW2J-ZOkYEZMwnasU) for your brand's tone and voice.

Before following this walkthrough guide to create a campaign using Mark, [Configure CMP for Mark](docId:6VgwrutYTktkQQKY_3b1H). You can also [watch this demo](https://www.optimizely.com/insights/hype-to-hero-ai-campaign-kits-video?utm_medium=email\&utm_source=marketo\&utm_campaign=2025-04-EM-CM-GL-CMP-April-Release-Newsletter-10277\&mkt_tok=OTQ3LVJLRS0wNDgAAAGZ-A0SVXsfUH9nMbnsKAd_ep9rYrwW17Tt8le15gLvESaPBvNJbGxvQ-UNOAajlaKxoihjyFdFMaroUwu1YG_SghpWdjP2I96TIaa4L75AurDYiXg) of how to use AI Campaign Kits.

## Create a campaign

Click **Ask Mark** to open the chat.

![CMP Ask Opal.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/58UZjian-vz2RQwMGXLFh-20260720-145811.png)

Enter a request like the following:

*I need to create a campaign for a webinar to promote new capabilities for Mark, Optimizely's Al Assistant. Use what you know to create the campaign and help fill out a brief, including campaign overview, target audience, key campaign message, tactics, and activities.*

Mark can then respond with a suggestion that automatically creates the campaign for you.

![Opal Suggestion-2.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/7g_iENTPpWyWrj_Hi9zQV-20260720-145811.png)

Click on the suggestion to add it. Mark creates the campaign, and you can click on the name to go to it.

![New campaign.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/GUsfYnIadFpfWn2eUjbCb-20260720-145811.png)

Mark completes the brief with objectives, target audience, key messages, tactics, and measurements, based on your branding skills.

## Create tasks

You can ask Mark to **Suggest** tasks that adhere to the campaign brief.

![Suggested tasks.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/6yDTsOK3WW2jimA4jMF_Q-20260720-145811.png)

You can click on any of the suggested tasks to add them to the campaign. This saves you time and lets Mark configure the campaign activities for you.

![Campaign activities.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/z0fJPeZ39yB4YHEqiIaFr-20260720-145812.png)

## Create content

You can also refine these tasks further. Click on a task and click **Create**. 

Mark can create an article based on a task's brief. Click the suggestion to add it, then click on the name to go to the content.

![Opal - New article.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/kYxxNT7I92OBgNy13e-41-20260720-145811.png)

You can make any edits necessary. When done, you can mark the step complete in the workflow.

## Generate social media posts

You can also have Mark generate social media posts for the campaign.

![Generate social media posts.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/iE3AzVaObnTWUvI8TZ99_-20260720-145811.png)

When satisfied with the social media copy, you can ask Mark to add it to the task brief.

![Add social media to task brief.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/zZNqrV_rTK6cDAvzDMbqf-20260720-145811.png)

Mark can work with you throughout your entire campaign, letting you create a campaign in minutes.

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**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::