---
title: Publish to Marketo
slug: content-marketing-platform/docs/publish-to-marketo
docTags: 
createdAt: 2026-07-20T15:45:19.533Z
---

After you [authenticate your Marketo account](docId\:WLh8dyutclURhpKme9vNG), you can publish Content Marketing Platform (CMP) content directly to Marketo.

## Set up a Marketo template

Content publishes to Marketo as a snippet. You can make a Marketo newsletter from a single or multiple snippets. To set up a template, create a dynamic and reusable block of code that powers the snippets. The dynamic sections automatically insert your article's content as the **Image**, **Headline**, **Blurb**, and **CTA**. 

After integrating your account into the Marketo account settings, you will have the following configuration sections:

- **UTM Parameters** – Set up parameters on a campaign level

  ![marketo-1.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/vRNTJvKKHSljZ9cQIiLWq-20260720-145843.png)
- **Snippets** –  Setup snippet template code

  ![marketo-2.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Isoa-vF8PsYj3gLI7l_Aa-20260720-145843.png)

To set up a snippet template:

1. Click **Create Blank Template**. A form with a blank template field displays.
2. Enter a name for your snippet.
3. Enter information about the template tags.
4. Click **Save**. Your template displays under the Marketo settings page.

   ![marketo-6.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/L7l23wXEjAB2vodWG22Hc-20260720-145843.png)
5. After you create a template, include the **mktEditable** class to the table tag when you copy and paste your existing HTML code into the template field in CMP. The table tag will look similar to this:

   ![Marketo-13.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/W35lpq4FwgkkxTWO3G4dc-20260720-145843.png)

   ![marketo-7.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/6TxPNsbDvVpbxdcoipBFO-20260720-145843.png)

## Make templates dynamic

If you already have the headline, image, blurb, and CTA hardcoded, you can swap them out for variables. 

![marketo-8.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/8w6bmrwbzq_kv2syAwzaK-20260720-145843.png)

Highlight the Headline copy, then click the *$(headline)* link on the right side; that will replace the headline with the variable. Repeat the same procedure for the blurb, image URL, and click-through URL. 

## Publishing to Marketo from the CMP

1. Go to the **Publishing** tab in the CMP task page and open **Add channel** to search for your Marketo sharing options.

   ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/hQVad3cjN2ZJT7L9DECpB-20260720-145843.png)

:::Paragraph{indent="1"}
The Marketo fields display.
:::

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/yQDc6ABVQsS8Rwiso4WYH-20260720-145843.png" size="100" alt="marketo-10.png" isUploading="false" showCaption="false" indent="2"}

:::Paragraph{listStyleType="disc" indent="2"}
**Folder** –  Folders organize snippets. By default, everything is sent to the main folder. You can create a folder in the CMP.
:::

:::Paragraph{listStyleType="disc" indent="2"}
**Template** – Select the template to use.
:::

:::Paragraph{listStyleType="disc" indent="2"}
**Headline** – Set your headline, edit the blurb, insert or edit the click-through URL, and edit or update the image if you need to customize it for the newsletter.
:::

2. Click **Schedule** to determine when to publish the post. The preview of the post displays at the bottom of the Marketo widget.
3. Click **Complete** to publish the post.

When published, this post displays as a snippet in your Marketo newsletter. After creating an email in Marketo, you can right-click and select **Replace with Snippet**, and pick out the snippet you just published from CMP.

![marketo-11.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/1CrF8Fvq6YMK4tPLzXSin-20260720-145843.png)

![marketo-12.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/SntzExWDZiF9UthWVoymA-20260720-145843.png)