---
title: Measure action analytics
slug: content-marketing-platform/docs/measure-action-analytics
docTags: 
createdAt: 2026-07-20T15:45:19.236Z
---

Action analytics measure the impact content has on your readers taking an action, such as subscribing to a newsletter or visiting a product page. Understanding which content prompts visitors to convert on goals is critical for optimizing content marketing ROI.

- Show how content drives results that matter to your business.
  Prove program impact at stages of the funnel with aggregate metrics that measure content has an influence on a reader's behavior toward a purchase decision. Optimizely Content Marketing Platform (CMP) runs JavaScript on your site to determine how many actions came from a piece of content or from another part of your site. You can directly attribute that content to drive more Newsletter sign-ups, solutions page visits, product pricing page visits, and so on.
- See which content drives actions on your site.
  By driving micro-conversions on your site, you can gain unparalleled content-centric visibility into which topics, authors, and formats resonate most.
- Make more informed decisions about content creation.
  Leverage CMP's granular, content-centric insights to make the smartest, fastest decisions that move your audience from visitor to customer.

To view actions, go to **Analytics** view > **Actions**.

![measure-action-analytics-1.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/aT6mB-SQsEwRsI36ukfJs-20260720-145858.png)

![measure-action-analytics-2.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/RsAzTS-aIpd_1bg7uHlMe-20260720-145858.png)