---
title: Integrate Marketo
slug: content-marketing-platform/docs/integrate-marketo
docTags: 
createdAt: 2026-07-20T15:45:17.309Z
---

Marketo is Marketing Automation software that lets users focus on account-based marketing, including email, mobile, social media, digital ads, web management, and analytics.

This topic describes setting up a Marketo account in the Content Marketing Platform (CMP).

1. In Marketo, select **Admin** > **Users and Roles**.
2. Select **Roles** > **New Role** and enter the following:
   - **Role name** – Enter *API Role*.
   - **Description** – Enter a description.
   - **Permissions** – Select **Access API**.

     ![Integrations-Marketo-2.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/O-nB38GGsNNliZcyIhud9-20260720-145818.png)
3. Select **Roles** > **Users**.
4. Click **Invite New User**.

   - **API Role** – Enable.
   - **API Only** – Enable.
   - Click **Invite**.

   ![Integrations-Marketo-3.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/pTBtup0IZAskjM1yrATPJ-20260720-145818.png)
5. Go to **LaunchPoint**.
6. Click **Installed services**.
7. Select **New** > **New Service**.
8. In **API Only User**, select the email address for the API user you created and click **Save**.

   ![Integrations-Marketo-4.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/QvluVZADncdug6rhG6S4U-20260720-145819.png)

   :::hint{type="info"}
   **Note**

   To complete the setup process and add a Marketo account, you need your **Client Id**, **Client Secret**, and **Base URL** in Marketo.
   :::
9. To acquire **Client ID** and **Client Secret**, click **View Details**.

   ![Integrations-Marketo-5.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/XdsKYtOxkuahf0EJ1-HPr-20260720-145818.png)
10. To retrieve the **Base URL**, go to **Web Services** and copy the value of the **Endpoint**. The **Base URL** value is the **Endpoint** value without the */rest* part.

    ![Integrations-Marketo-6.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/QanWIkwk-70F5mac-3y1u-20260720-145818.png)
11. In Optimizely Content Marketing Platform (CMP), select your avatar > **Marketo**.
12. Click **Connect Marketo Account** and enter the **Client Id**, **Client Secret**, and **Base URL**.

    ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/bZEH8fDpYHy0nOtMuaZK8-20260720-145819.png)
13. Click **Add Account**.
14. Click **Connect Marketo Account.** Your connected Marketo account displays under the **Marketo** section of the **Settings** page. (To delete an account, click **Delete** (icon).)

    ![Integrations-Marketo-8.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/aaalrL2nMDTWu0au8Odd0-20260720-145818.png)