--- title: Integrate analytics with Eloqua slug: content-marketing-platform/docs/integrate-analytics-with-eloqua docTags: createdAt: 2026-07-20T15:44:25.434Z --- :::hint{type="warning"} **Important** This integration is no longer supported. ::: Integrating Eloqua with Optimizely Content Marketing Platform (CMP) lets you see how your content affects your marketing automation programs. This topic describes the following main steps. 1. Create an Eloqua user with read-only authentication access to the Eloqua API. 2. Create a **Web Data Lookup** in Eloqua that associates Eloqua contacts with the content they have viewed. 3. Authenticate your Eloqua account using the Content Marketing Platform (CMP). CMP periodically synchronizes new Eloqua contacts by making calls to Eloqua's REST API on behalf of your authenticated user. Eloqua's tracking JavaScript can identify known contacts browsing your site. CMP's tracking JavaScript relies on a method exposed by Eloqua's tracking JavaScript that exposes a known contact's email address. When Eloqua identifies a contact, CMP can relate the contact to their web browsing history through a cookie so Eloqua can attribute page views to content to a contact. CMP never modifies any data in your Eloqua instance because the user that authenticates should have a **Read Only** API access role. Additionally, CMP does not store your Eloqua login credentials. Data from Eloqua stored by CMP is encrypted, and only your organization in CMP can access it. You can see **Leads Reached** and **Leads Generated** metrics in the **Analytics** view of CMP. - **Measure Leads Reached** – Visitors must be Eloqua contacts when they view the content. For example, if an existing lead views *Content A* and *Content B*, it counts as a lead reached for *Content A and B*. Leads reached are similar to how CMP counts unique visitors. If a lead views *Content A and B*, they are only counted once. - **Measure Leads Generated** – A visitor must have viewed content on your site and then converted into an Eloqua contact by filling out a sign-up or subscription form connected to Eloqua. For example, if a visitor viewed *Content A* and then subsequently viewed *Content B* and subscribed afterward, CMP attributes *Content B* to converting the visitor to a lead as long as the visitor converts within 24 hours (after consuming the content). This attribution model is called *last-touch attribution*. The total number of leads generated is the total of distinct visitors who converted to leads after seeing the content. ## Integrate Eloqua with the CMP :::hint{type="info"} **Note** Configure your site with [Oracle Eloqua asynchronous tracking scripts](https://docs.oracle.com/en/cloud/saas/marketing/eloqua-user/Help/EloquaAsynchronousTrackingScripts/EloquaAsynchronousTrackingScripts.htm). If you configure your Eloqua instance to use first-party cookies, see [Basic page view tracking with first-party cookies](https://docs.oracle.com/en/cloud/saas/marketing/eloqua-user/Help/EloquaAsynchronousTrackingScripts/Tasks/BasicPageTrackingFirst.htm), which describes how to configure the Eloqua asynchronous tracking script to use first-party cookies so your forms use the same domain as the page a visitor is on. Otherwise, see [Basic page view tracking with third-party cookies](https://docs.oracle.com/en/cloud/saas/marketing/eloqua-user/Help/EloquaAsynchronousTrackingScripts/Tasks/BasicPageTracking.htm) to configure your site. If Eloqua's JavaScript is not on your site, the integration will not work. ::: ### Create an API-READ-ONLY security group in your Eloqua account 1. In your Eloqua account, go to the settings page. ![Integrations-eloqua-analytics-1.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/3XMvY4dQ-gfh2LZWHxpST-20260720-145823.png) 2. Click **View Users**. The Users page displays. 3. Select **Users** > **New Security Group.** ![Integrations-eloqua-analytics-2.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/FMCmBohPF89Xg-YBeuwJV-20260720-145823.png) 4. Enter the security group's name (API-READ-ONLY) with the acronym (APIR). ![Integrations-eloqua-analytics-3.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/zHDDgoUFOaOyzfroWiQPL-20260720-145823.png) 5. Specify read-only access for the security group. 1. Click **Action Permissions**. 2. Click **Edit**. 3. Select **Consume API** > **API**. 4. Click **Save**. ![Integrations-eloqua-analytics-4.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/JBmtTqireeq-OsgAMrWk8-20260720-145823.png) ### Create a CMP Eloqua user 1. Select **Users** > **Add New User**. 2. Fill out the **New User** form. :::hint{type="info"} **Note** Be sure to add the user to the API-READ-ONLY security group you created. You should create a separate email for this Eloqua user; if you cannot, you can use your own. ::: ![Integrations-eloqua-analytics-5.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ryONBGhCsb0hDV8Ifla7H-20260720-145823.png) ### Create a Web Data Lookup in Eloqua :::hint{type="info"} **Note** This section is optional if you use first-party cookies. ::: 1. Select **Assets** > **Website Setup** > **Web Data Lookup**. The following page displays: ![Integrations-eloqua-analytics-6.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/4wkPoDebF17Fg7S1W0PRJ-20260720-145823.png) 2. Click **New Data Lookup** and enter *CMP* *Analytics*. 3. Select **Visitors** as the **Data Lookup Type**. 4. Select **Customer Info** as the **Data Fields Returned**. The following image shows what the completed **Web Data Lookup** should look like. ![Integrations-eloqua-analytics-7.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/OJuBasotGcSOw_6fl4Kfy-20260720-145823.png) 5. Click **Save**. The **Data Lookup Details** displays. 6. In **Data Lookup Information**, copy the value of the **Data Lookup Key** and *send this value to your CMP contact*. CMP uses the key to execute the web data lookup in its tracking JavaScript. ![Integrations-eloqua-analytics-8.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/pySYS6GT3BlwN9SHNST74-20260720-145823.png) :::hint{type="info"} **Note** Ensure that CMP API user's security groups can access the data in Eloqua. ::: ### Authenticate your new user in CMP 1. In your CMP account, go to your avatar. If your organization has requested access to the Eloqua integration, select **Eloqua** from the menu. ![Integrations-eloqua-analytics-9.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/X4LNdtc3VkUFZxn5wW5Yq-20260720-145823.png) 2. On the Eloqua page, sign in to your Eloqua account using the credentials you created. ![Integrations-eloqua-analytics-10.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/xFTgBg8UZ0i8NxacufKo6-20260720-145823.png) ## Questions and answers ### What data does CMP store from Eloqua? CMP fetches recently created or updated contacts from Eloqua through the [REST API for Oracle Eloqua Marketing Cloud Service](https://docs.oracle.com/en/cloud/saas/marketing/eloqua-rest-api/op-api-rest-1.0-data-contacts-get.html).  **Contact** fields stored: - ID - createdAt - updatedAt - name - emailAddress CMP fetches recently visited records for recently created or updated contacts from Eloqua through the [REST API for Oracle Eloqua Marketing Cloud Service](https://docs.oracle.com/en/cloud/saas/marketing/eloqua-rest-api/op-api-rest-1.0-data-contacts-get.html).   **Visitor** fields stored: - contactId - createdAt - visitorId - externalId - V\_IPAddress - V\_LastVisitDateAndTime ### How often does CMP request data from Eloqua? CMP automatically fetches contacts and visitors thrice daily at 0300, 0600, and 1000 UTC for records created or updated the previous day. ### What about historical data? Historical data from Eloqua for contacts collected through your website must be manually back-filled by CMP to have existing contacts so that if a known contact visits content published from CMP, they count towards ROI Analytics metrics. Otherwise, no contact record can exist in CMP and cannot count towards ROI Analytics metrics.