---
title: Generate AI images
slug: content-marketing-platform/docs/generate-ai-images
docTags: 
createdAt: 2026-07-20T15:45:39.707Z
---

Agent Platform is an agent orchestration platform that helps you work smarter in Content Marketing Platform (CMP). You can use Mark to generate original images from a task based on a prompt, describing the image you want.

:::hint{type="info"}
**Note**

An administrator can toggle generative AI availability off for all users of an instance from the **Opti ID Admin Center**. See [Turn generative AI off](docId\:X5U0kKD2azV5cIdNqwGNj).
:::

See also [AI assistance](docId\:E8W4_PJuVCbTFqdtHciI7), [AI writing assistant](docId\:SmRL89GTZnWuEoRnIb0vQ), and [Generate AI content](docId\:B3CjPq9nF1l4LfD3nHAQq).

## Generate images

You can generate images in the following ways:

- From a task – Open the **Content** tab and click **Add Content >** **Generate > Image**.

  ![Ai-images-1.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/0Fggeyl__aAagqPobgydO-20260720-145858.png)
- From the library – Click **Add > Generate Image**.

  ![Library_GenerateAIimage.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/X0uSJD8v81WoerO2DfHYy-20260720-145858.png)
- From the [DAM Asset Picker in Optimizely CMS](docId:8PDiF2DXFSTuDF6FZnHe4) – Click **Add > Generate Image**.

  ![Library_GenerateImage.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/tA2sA6pO-fcRlap8nXhVt-20260720-145858.png)

The **Generate Assets** window displays.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/b4Eq_gvIdQZcBabfH_CRg-20260720-145858.png)

To generate an image, do the following and click **Create**.

- Enter a prompt in the **Description** text box that describes the image you want the AI to generate.
- Select your **Preferred Aspect Ratio**.

AI generates images based on your prompt.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/iIarCxAJS5ss-TWM4cPre-20260720-145858.png)

- Click **Generate Variations** to regenerate a single image.
- Click **Regenerate** to create a new set of images based on your prompt.
- Select the images you like and click **Add Selected** to add the images to your task.

![Ai-images-3.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lYbJW7KpRZBGifJWHvVD7-20260720-145858.png)

## Write better prompts

Better prompts result in better images from AI. Explore the following recommendations to create the perfect image.

### Consider the subject matter

Consider your subject, style, and similar artists. For example, do you want your scene to occur on a mountain, in an office, or focus on a person?

Next, build a scene around the subject. What other elements should you show in the image? For example, for a mountain subject, narrow the focus by asking the following questions:

- What time of day should the image show?
- Should there be people in the image? If so, what should they be doing?
- What kind of mountain do you want?

The prompt generated the following image:  *A person hiking in snowy mountains at sunset*.

![Ai-images-4.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/2L0InDgYAnzp7KEGSM3u3-20260720-145858.png)

### Style the image by type

AI often uses the most commonly used styles for similar prompts. However, you can refine your prompt to add style types such as the following:

- Illustration
- Realistic
- Oil painting
- Pencil drawing
- Concept art

The following image was generated by the prompt:  *A realistic photo of a person hiking in snowy mountains at sunset*.

![Ai-images-5.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/iOfy8uO9bMB2227J2pGuD-20260720-145858.png)

### Style the image by an artist

You can style an image by a particular artist by adding the artist to the prompt.

The following image was generated by the prompt:  *A painting of a person hiking in snowy mountains at sunset in the style of Edward Hopper*.

![Ai-images-6.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/sImIvC0QYXmadLDPVOMPf-20260720-145858.png)