---
title: Generate AI content
slug: content-marketing-platform/docs/generate-ai-content
docTags: 
createdAt: 2026-07-20T15:45:45.291Z
---

You can use [Optimizely Agent Platform](docId\:IzAAN1fw7whD1HB4iODAB) to generate text for a task based on a prompt describing the text you want. Integrating AI-driven content into Optimizely Content Marketing Platform (CMP) enhances productivity and streamlines the content creation process. AI offers a competitive edge in the market by giving you a valuable tool for creating content.

Key features

- Generate different types of text content, such as blog posts, article titles, or outlines for articles.
- Input a topic and set your content's tone, sentiment, and word count limit.
- Regenerate content until you get the desired results.
- Add the generated content directly to the editor with just a click.
- Access the AI Text Generator from the content tab and the editor.

Before getting started, [Configure CMP for Optimizely Agent Platform](docId:6VgwrutYTktkQQKY_3b1H).

To generate text from a task, open the **Content** tab, click **Add Content**, then select **Generate >** **Text**. 

![Generate-AI-text-1.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Nd6-1gDShVoM5DtPnFgJN-20260720-145909.png)

The **Generate Text** window displays.

![Generate-AI-text-2.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/UrZQWMprbLVNVQuE0TJyv-20260720-145909.png)

- **Blog Post**, **Title**, **Outline** – Select the type of content you want the AI to generate.
- **About** – Describe the text you want the AI to generate, such as *How does AI generate text?*
- **Sentiment** – Select a **Neutral**, **Positive**, or **Negative** sentiment to add bias to the content.
- **Tone** – Select **Formal** or **Informal** writing tone.
- **Work Limit** – You can specify up to 1000 words for **Blog Post**. For **Outline**, you can specify up to 75 words. **Word Limit** does not display for **Title**.

## Generate blog posts

Enter a prompt in the **About** text box that describes the text you want the AI to generate, such as *How does AI generate text?* Click **Next**. The following examples show AI-produced content based on the settings you select.

### Blog Post with positive sentiment, formal tone, and word limit

One result is: *How does AI generate text?*

![Generate-AI-text-3.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/m0fgXlSJf7jSAncipo6AG-20260720-145909.png)

You can click **Re-Generate** to change the text with a click, as shown in the following image.

![Generate-AI-text-4-a.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/sN0og3_mLvGqqTzYlNxEQ-20260720-145909.png)

Click **Add to Editor** to place the text in the Content editor.

![Generate-AI-text-5.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/O_3NQV2KV33eFNph5wDwU-20260720-145909.png)

## Generate titles

### Title with positive sentiment and formal tone

Contrast the positive and negative sentiment results in the next section.

![Generate-AI-text-Title-positive-Formal-results.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Mt8sjdScP-v45cQs6NS5Z-20260720-145909.png)

You can click **Re-Generate** to change the text with a click. You can select one and click **Add to Editor**. 

![Generate-AI-text-text-select-result.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Jm7NTFTb-1cciyatfxQMB-20260720-145909.png)

### Title with negative sentiment and formal tone

Contrast the negative and positive sentiment results in the previous section.

![Generate-AI-text-Title-Negative-Formal-results.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ZKWBf0Bjv9irqFKioHU3J-20260720-145909.png)

## Generate outlines

### Outline with neutral sentiment and word limit

![Generate-AI-text-outline-neutral-1.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/XuF2Ed90X1RlfOqgK4rUX-20260720-145909.png)

The following image shows two of the five results. You can click **Re-Generate** to get even more options.

![Generate-AI-text-outline-neutral-2.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/cYYBF8lWjDu2Gkg1o8MbC-20260720-145909.png)

Select the checkbox for one or more options and click **Add to Editor**. You can also indicate which options you like or dislike by clicking the thumbs-up or thumbs-down icons, which add weight to future results.

![Generate-AI-text-outline-select-result.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Y1KlxOed4e65VC2Zi_Vdv-20260720-145910.png)

Each time you click **Add to Editor**, you add another piece of content to the task. The following image shows three AI-generated pieces of content: blog post, title, and outline, giving you a head start at creating content.

![Generate-AI-text-full-content.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/1nf7okUbmU-ANA8Xhciuj-20260720-145910.png)

## Access AI content from the editor

You can add AI text (such as an AI-generated title) to the current content in the editor by selecting **Writing Aid** > **Smart Content**.

![Smart-content-AI-text.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Z3KtWKjsZBk4KYcCskIWL-20260720-145910.png)

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::