---
title: Create brand templates
slug: content-marketing-platform/docs/create-brand-templates
docTags: 
createdAt: 2026-07-20T15:44:32.694Z
---

Brand templates let you create image templates that you can reuse and repurpose. As a template creator, you can restrict aspects of the template to provide other users with a format to create branded assets.

::embed[::embed[See a demonstration video: [How Brand Templates Work in Optimizely Content Marketing Platform](https://www.youtube.com/watch?v=C8_opHxIsZc).]{url="https://www.youtube.com/watch?v=C8_opHxIsZc"}]{url="https://www.youtube.com/watch?v=C8_opHxIsZc"}

## Create template

Go to **Library** > **Templates** tab to create, view, organize, and use visual templates.

[Admins, Creators, and Custom Roles](docId:-q-WHVNJMPp_f4eesUQc9) with the **Manage Templates** permission can click **Create Template** to open the template and start creating their template.

When you finish designing your template, click **Save**.

![Brand-templates-1.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/f7Wg5wlnJ-IXtQqvH37t5-20260720-145852.png)

The template editor has many options to help users create branded templates.

### Set canvas size

Select a canvas size.

![templates-a.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/KteWsTIFmMT17EEmZwTeb-20260720-145852.png)

### Templates tab

Select from existing templates to start creating your template. 

![Brand-templates-templates-tab.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/hPl_lDJkCONi0qu_k5phX-20260720-145852.png)

### Elements tab

Click an element to place the element on the page. 

![Brand-templates-elements-tab.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/BBlX47ExzM20BgB94tkvD-20260720-145852.png)

### Library tab

Click an asset from the Optimizely Digital Asset Management (DAM) library to place the asset onto the canvas.

![Brand-templates-library-tab.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ly8y6Gqgq3zmj-R5Pzvpq-20260720-145852.png)

After adding an image to a template, selecting it on the canvas exposes editing options. Select **More** > **Show Inspector** for even more image options.

![Show-inspector-menu-item.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/s2YvtOE_Y-XLtShtw8-tw-20260720-145852.png)

### Uploads tab

Click **Add File** to upload images from your local files to add to your template.

:::hint{type="info"}
**Note**

Uploaded files are not added to the library automatically and are available only to the template.
:::

![Brand-templates-upload-tab.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/QSfJQdD0ahtsXzzNA0UH2-20260720-145852.png)

### Text

Click a text element to place it on the page where you can move it and enter the title, heading, or paragraph content you want. 

![Brand-templates-text-tab.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/wdVE_hYJyEmEmFlnW2EVB-20260720-145852.png)

Use the top toolbar to change font size, styling, and text position. Select **More** > **Show Inspector** to have more control over the text box's position and transform position and size.

![Show-inspector-menu-item.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/s2YvtOE_Y-XLtShtw8-tw-20260720-145852.png)

![Show-inspector.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/HMD1RDnLTFfHoG5am8M0w-20260720-145852.png)

:::hint{type="info"}
**Note**

The template editor has built-in fonts, but admin users can upload custom fonts. Go to your **avatar** > **Asset Management** to upload the fonts your organization has the right to use.
:::

### Shapes

Click a shape to add it to the template.

![Brand-templates-shapes-tab.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/v-m00tPxFgAvB7y3O6L91-20260720-145852.png)

You can modify many aspects of the shape with the tools at the top or Select **More** > **Show Inspector** for other options to select color, styling, position, and so on.

![shape-options.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/VmxFDsgOKU2LGvEUkmIKJ-20260720-145852.png)

## Set placeholders

After you design a template, you can decide what elements of that template others can edit, such as letting others only amend the wording on a template.

Click **Placeholder** to set an element as editable when someone uses the template. A menu displays to let the template creator define exactly what about that element can be edited.

![Brand-templates-placeholder-a.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/CG-TyR7jXl0y3w992pAWp-20260720-145852.png)

## Use a template

Go to **Library** > **Templates** tab and select a template. The right panel displays the template you selected.

![Brand-templates-use-template.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/yd9jW-slDoUE4yIzVvYVk-20260720-145852.png)

Click **Use Template**. The template opens.

Click on an editable template portion, such as the image or the text field. A panel opens so you can modify the editable portion.

![Brand-templates-use-template-2.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/KFoRYO3VpQZ2f9KURYOgg-20260720-145853.png)

After you make changes, click **Download** to save a copy to your computer. You can also select **More** > **Save to Library**, save the copy to the Optimizely DAM as an exported image, or **Create Task** with the exported image.

![Brand-templates-save-to-library.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/BbbM5dsX_pgdk6bmeHfpV-20260720-145852.png)