---
title: Configure CMP for Optimizely Agent Platform
slug: content-marketing-platform/docs/configure-cmp-for-optimizely-agent-platform
docTags: 
createdAt: 2026-07-20T15:45:26.000Z
---

[Optimizely Opal](docId\:FpvZRa1yrfulVQXuWdS2v) is an agent orchestration platform that helps you explore complex questions, provides clear answers about the Optimizely platform, and offers instructions with links to relevant articles. Opal automates tasks, surfaces insights, and guides decision-making. Opal adapts its communication style to your technical expertise, helping you work smarter and complete tasks more efficiently.

## Prerequisites 

Using Agent Platform in CMP requires the following:

- Administrators must grant users access to Optimizely Agent Platform. Agent Platform is enabled by default for eligible customers, but users do not have access until an administrator enables it for each individual using Opti ID. For steps, see [Get started with Optimizely Agent Platform for Admins](docId\:pe0pbUJveWrG8ewvZWDRE).
- You must enable third-party cookies in your browser to use Agent Platform in CMP. Agent Platform fails to load if you disable third-party cookies. Incognito and private browsing modes disable third-party cookies by default. Do not use incognito mode to access Agent Platform or manually enable third-party cookies. To enable cookies in your browser, see the following documentation:
  - [Google Chrome](https://support.google.com/accounts/answer/61416)
  - [Microsoft Edge](https://support.microsoft.com/en-us/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d)
  - [Mozilla Firefox](https://support.mozilla.org/en-US/kb/third-party-cookies-firefox-tracking-protection)
  - [Safari](https://support.apple.com/guide/safari/enable-cookies-ibrw850f6c51/mac)

## Access Agent Platform through CMP

Click **Ask Mark** from Optimizely Content Marketing Platform (CMP) to open Mark chat, which helps you find information, automate tasks, and enhance your product experience. See [Mark chat in CMP](docId\:U-21EhUwZUCUOEVgGbPf7) for information.

![CMP Ask Opal](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/NaMugi-bqij83DpAa5Ltc-20260720-145812.png)

To close Mark chat, click **Ask Mark** again or click **Close**.

To access Mark chat from the Agent Platform app by going to [home.optimizely.com](https://home.optimizely.com) and selecting Agent Platform. See [Access the Optimizely Agent Platform app](docId\:L0Ntt9JQmG6fQIJK_Y7C7).

## Agent Platform features in CMP

See the following documentation for things you can do with Agent Platform in CMP: 

- [Chat with Optimizely Opal](../../content-marketing-platform/optimizely-opal/mark-chat-in-cmp.mdx).
- [Generate AI content](../../content-marketing-platform/content/generate-ai-content.mdx) for a task.
- [Get writing assistance](../../content-marketing-platform/content/edit-content-with-omnichannel-authoring.mdx).
- [Translate content into a locale using the omnichannel editor](../../content-marketing-platform/content/edit-content-with-omnichannel-authoring.mdx).
- [Use AI Campaign kits to create campaigns](../../content-marketing-platform/optimizely-opal/use-ai-campaign-kits.mdx).
- Get a curated list of keywords to maximize content visibility and search traffic using the [Keyword Research agent](../../agents/agent-directory/optimize/keyword-research-agent.mdx).

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::