---
title: Create personas
slug: configured-commerce/sdk/creating-personas
docTags: 
createdAt: 2026-08-05T19:24:05.464Z
---

1. Go to **Admin Console** > **Marketing** > **Personas**.
2. Click **Add Persona** to create a new Persona record.
3. Enter a Name, Description and Sequence number for the Persona.

:::hint{type="info"}
**Note**
The lower the Sequence Number, the sooner the Persona attempts to be resolved. If the Persona being created is meant to be the default Persona, click the **Default** toggle to display **Yes**. If the Persona is only intended to be active for a short period of time, modify the **Activate On** and **Deactivate On** date and time.
:::

4. When finished, click **Save**.
5. Once the Persona has been created, create a rule or set of rules for the Persona. Click the **Rules** finger tab to create a new rule.
6. Choose the rules criteria based on the chosen **Rule Type**. The rule fields vary based on the selected **Rule Type**.
7. Once finished, click **Save**.

## Enable persona-specific content

In order for persona-based content to display correctly on the website, Persona Specific Content must be enabled on each language that will use Personas.

1. Go to **Administration** > **Languages**
2. Click the **Edit** for the Language that will be used with Persona-based content
3. Verify the **Has Persona Specific Content** toggle reads **Yes**.