---
title: Assign assets to products
slug: configured-commerce/pim/assign-assets-to-products
docTags: 
createdAt: 2026-08-05T19:28:06.847Z
---

You can import assets-to-product assignments from the **Imports** page. The assets must already exist in the Optimizely Product Information Management (PIM).

1. Click **Imports**. The Imports list page appears.
2. Select **Import Template** > **Download Import Templates**.
   ![download-import-templates-menu.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/DkxH1cUiscOMO10KO4E3n-20260720-144459.png)
3. Select **Download** for the **Assign Assets to Products** template if you have not already formatted your import file.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/O3R1NRSW_3gx54uU4NPtS-20260720-144459.png" size="100" alt="download-import-assets-template.png" isUploading="false" showCaption="false"}

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The file must contain the following columns:
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::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/aVVA8MjXh4GeLpjTpSuo5-20260720-144459.png" size="100" alt="import-assets-template.png" isUploading="false" showCaption="false" indent="2"}

:::Paragraph{listStyleType="disc" indent="2"}
**Asset Folder –** The location of the asset within the PIM's digital asset management folder structure.
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**Asset Name –** The name of the asset.
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**Product Number –** The product number for the asset. List the product number multiple times if multiple assets are assigned to a single product.
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:::Paragraph{listStyleType="disc" indent="2"}
**Is Primary** – Optional. For products with multiple images, this determines the primary image that will display for the product throughout your site. If no value is set, this will default to no.
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**Unassign** – Optional. To unassign an asset from the product, enter yes. If no value is set, this will default to no. See [Unassign assets, categories, and related products](docId\:lwGvoWoDpi2sc7HpRye2H).
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4. Drag and drop the template file onto the **Imports** page. You can also click **Import**, locate your file, and click **Open**. The page automatically detects the **Import Type** and asks you in the **Notes** column to verify the import type selected.
5. Click **Import**. If you receive any validation errors, resolve them before importing again. You can download the provided file to view error messages specific to each row.
6. View your import progress on the **Imports** list page. A log of the import also displays on the page when it is complete.