---
title: Target content by customer segment
slug: configured-commerce/docs/target-content-by-customer-segment
docTags: 
createdAt: 2026-08-13T10:46:27.000Z
---

You can use widgets to target promotions or content to customer segments by creating a widget that only appears for one customer segment.

These steps apply to any widget available for that particular page.

## Considerations

- Only one default customer segment is allowed.
- Customer segments are evaluated based on sequence, with the lower sequence applied first.
- The default customer segment is applied last regardless of its sequence.

## Create content visible to a customer segment

1. Select the page for the targeted content.
2. Select a customer segment that should see the content, such as **Signed In**.
3. Add a widget containing text or images for these users.
   1. Click **Edit** to begin editing the page.
   2. Select **Edit** in the row table and choose the desired configuration. If not, proceed to the next step.
   3. Click **Add Widget** within a cell.
   4. Search for or select a widget.
   5. Add content to the widget. If needed, review the [Work with Widgets in Spire](docId\:Ez0pZcGntwpcFbX7tryMQ) article.
   6. Click **Save** when you are finished.

Now, only **Signed In** users see this widget's content.

## Hide content from other customer segments

You can also hide content from customer segments.

1. Select a customer segment to hide content from.
2. Click the widget's **Edit** button.
3. Clear the content then type a space in the text editor.
4. Click **Save**.
5. Click **Publish**, then click **Publish** again in the Publishing Home window to approve the changes.
6. Complete steps 1 through 5 for all customer segments that should not see this content.
7. Test the widget by toggling between customer segments.