---
title: Product visibility
slug: configured-commerce/docs/product-visibility
docTags: 
createdAt: 2026-08-13T10:46:31.000Z
---

Product Visibility in Optimizely Configured Commerce controls if a product can be purchased or configured as view only. Specific customers may be included or excluded from this option by creating a rule or selecting them individually. Selected customers will not be able to purchase a product.

![ConfiguredCommerce\_ProductVisbility.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/eAdkaQeUb3uNsOTsL5aK2-20260720-144519.png)

You can set any product to view only. When enabled, you can set rule types for the product and select specific customers to include or exclude from purchasing the product.

![ConfiguredCommerce\_ProductVisibilitySettings.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/WMNyRVGtD1h10eeAHcitT-20260720-144519.png)

## Enable view only products

1. Go to **Products** in the Admin Console.
2. Create a new product or click **Edit** on a product.
3. Go to the **Product Visibility** tab.
4. Toggle **View only product** to **On**. The settings for Rules and Customers display.
5. Click **Save**.

Once enabled, you can use the following sections to set rules, include customers, or exclude customers.

## Set rules

You can set rules for Customer Bill To fields and Customer Ship To fields.

1. Go to the **Product Visibility** tab in a product.
2. Select the **Rule Type**. The Source Data Table automatically links to Customer.
3. Select the **Source Data Field**, such as Address 1 or Postal Code.
4. Set the **Property Value** to **True** or **False**.
5. Add another rule or rule group, if desired.
6. Click **Save**.

## Set specific customers

You can select specific customers to only view the product.

1. Go to the **Product Visibility** tab in a product.
2. Go to **Specific Customers** > **Select Customers**.
3. Select the customers to include. You can use the search bar or filter the list.
4. Click **Assign**.
5. Click **Save**.

If a customer has a view only product in their cart, they see a warning message and cannot complete checkout. If a customer goes to the Product Detail page for a view only product, they do not see the **Add to Cart** button.

![WarningMessage\_ViewOnly.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/E73JN7WXApWJZkONtpzpw-20260720-144519.png)

![ProductVisibility\_ViewOnly.png](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/1mcu-cdqxry8es1H8zhr4-20260720-144519.png)

## Exclude customers

You can exclude customers from the view only product, allowing them to purchase it.

1. Go to the **Product Visibility** tab in a product.
2. Go to **Exclude Customers** > **Select Customers**.
3. Select the customers to include. You can use the search bar or filter the list.
4. Click **Assign**.
5. Click **Save**.

## Import/export view only products

To import products as view only, you can export products with the database field and re-import them in bulk.

1. Go to **Products** > **Download**.
2. Select **Cant Buy** from the database list.
3. Click **Download** then **Download File** when the file is ready.
4. Set the **Cant Buy** column to **True** for the product to be view only.
5. Save the file.
6. Go to **Products** > **Upload**.
7. Select your file.
8. Ensure **Update Existing Records** is turned on.
9. Click **Import**.