---
title: Assign cross-sells to products or websites
slug: configured-commerce/docs/assign-cross-sells-to-products-or-websites
docTags: 
createdAt: 2026-08-13T10:46:16.000Z
---

Optimizely Configured Commerce has the capability to assign cross-sells to a specific product, or to the website as a whole. This is accomplished by creating a small link and showing the image of the recommended product. Configured Commerce supports both product and web cross sells.

### Product cross sells

Product cross sells are related items assigned to a product. For example, assigning a light bulb as a product cross sell to a lamp that appears on the website. They often are used to entice customers into buying related products. Product cross sells appear on the Product Detail Page, in the Product Carousel widget's Related Products Carousel Typein the Product Cross Sells widget.

### Web cross sells

Web cross sells are more commonly known as Featured Products. This feature displays products within the Product Carousel widget's Web Cross Sells Carousel TypeProduct Cross Sells widget and helps promote additional, but not necessarily related products to site visitors. Items within the Web cross sells carousel may be tied to a monthly promotion or sales event.

## [assign-cross-sells-to-products-or-websites.mdx](docId:7ndRUPUQParrGvqIEi9Rd)Assign a product to another product as a product cross-sell

To assign Product A to Product B as a cross-sell, use the following steps.

1. Go to **Admin Console** > **Catalog** > **Products.**
2. From the **Product Detail** page, select the product that needs cross-sold products.
3. Select the **Cross Sells** tab.
4. Click **Assign Cross Sells**.
5. Search and find the products to include as cross sells.

   ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/gWDMAqQD1IKvIYq8BcBye-20260720-144649.png)

   :::hint{type="info"}
   **Note**

   Use the Filter, to the left of the Search box, to search based off of different criteria.
   :::

   ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/t6Glc22JRyLX-hF-IYJRj-20260720-144649.png)
6. Select the products that are to be assigned as a product Cross-Sell.
7. Click **Assign**.
8. Click **Done**.
9. After selecting **Done**, the products have been assigned as cross sells.There is no need to select **Save**, as the process is complete.

**Expected Result:** A product has been assigned as a product Cross-Sell to another product. This causes the product to appear as a product Cross-Sell in a carousel on the **Product Detail** page.

:::hint{type="info"}
**Note**

 Cross-sells are not bi-directional. If products 1234 and 4567 are cross-sold products of each other, they need to be set up uniquely. This is especially important when importing products, as the correct data associations need to be made in the import file. For example:
:::

| Product Number | Type      | Related Item |
| -------------- | --------- | ------------ |
| 1234           | CrossSell | 4567         |
| 4567           | CrossSell | 1234         |

## Unassign product cross-sells

1. Go to **Admin Console** > **Catalog** > **Products.**
2. From the **Product Detail** page, select the product from which you want to unassign cross-sold products.
3. Select the **Cross Sells** tab.
4. Select the check box next the products you want to unassign as cross-sells from this product.
5.  Click the **Unassign** button.
6. Click **Save**.

## [assign-cross-sells-to-products-or-websites.mdx](docId:7ndRUPUQParrGvqIEi9Rd)Assign a product as a web cross-sell

**Scenario:** A Configured Commerce merchandiser would like to assign Product A to the homepage of the website using the WebCrossSellProduct Carousel widget

1. Go to **Websites** in the Admin Console.
2. Click **Edit** for the website to which the cross-sell will be assigned.
3. Select the **Cross Sells** tab.
4. Select **Assign Products**.
5. Select the products to be included in the WebCrossSell widget.
6. Click **Assign**.
7. Click **Done**.

**Expected Result:** A product has been assigned as a web cross-sell to the website. This product will appear in the WebCrossSellProduct Carousel widget on the homepage, or wherever placed by content editors or administrators.

## Unassign web cross-sells

1. Go to **Websites** in the Admin Console.
2. Click **Edit** for the website to which the cross-sell will be unassigned.
3. Select the **Cross Sells** tab.
4. Select the check box next the products you want to unassign as cross-sells.
5. Click **Unassign**.
6. Click **Save**.

## Why are products not appearing in the cross sell carousel?

If a product is not appearing in the product search carousel after being assigned as a cross sell, try rebuilding the search index by following the steps below:

1. Go to **Admin Console** > **Marketing** > **Indexing**.
2. Click **Quick Rebuild (Partial)** to rebuild the Product index.
3. Once the index has been rebuilt, return to the website.
4. Check the carousel to see if products now appear.