---
title: Set up Google Tag Manager with GA4
slug: configured-commerce/analytics/xPZD-set-up-google-tag-manager-with-ga4
docTags: 
createdAt: 2026-08-05T19:31:36.572Z
---

Follow these steps to add Google Tag Manager to your Google Analytics 4 Web Property:

- [Sign in to your Tag Manager account and create a new container for GA4](https://tagmanager.google.com/#/home).
- [Import Optimizely’s default json file into your GA4 container.](docId\:MbSEA7xHdJ3AKAnUIx4uB)

If you already have a Google Tag Manager account set up, see the [section](docId\:MbSEA7xHdJ3AKAnUIx4uB) below.

Google Tag Manager implementation requires a testing process. Optimizely recommends that you implement Tag Manager on your Sandbox site first and verify accurate tracking of user events before recreating the tracking on your Production site. You must complete the following steps twice: once for Sandbox and once for Production.

## Default tags included in Optimizely’s template tag container

This article details a basic setup of Tag Manager and includes a template container with a set of tags that will help you get your Tag Manager site up and running. This section walks through the details of the tags included in that container and refers to the json file entitled **Spire-ga4-container.json **(the json file for Classic CMS is coming soon).

The Tags provided in the template container are designed to work for the B2B Analytics product. Changes to the CSS may affect the behavior of these tags and should be tested and/or reviewed by your implementation partner or someone knowledgeable about Google Analytics 4 (GA4) before being pushed to production.

Below is the list of self-service tags that are in the template provided by Optimizely and are organized by group for easier identification.

- **Tags related to PageView Navigation**  – These tags are maintained in the variables setup called Digital Self Service Pageview Lookup and under the name **GA4 – Event – Self-Service**.
  - myaccount  
  - catalog  
  - contactus  
  - orders  
  - requestaccount  
  - dealerlocator  
- **Tags related to Lists **
  - create list (named: **GA4 – Event – createList**)
  - add to list (named: **GA4 – Event – addToList**)
  - share list (named: **GA4 – Event – shareList**)
- **Tags related to Orders **
  - quickorder (named: **GA4 – Event – QuickOrder**)
  - reorder button (named: **GA4 – Event – reorderButton**)
  - upload order (named: **GA4 – Event – UploadOrder**)
- **Tags related to Search **
  - search Event (named: **GA4 – Event – Search Results**)
  - search Autocomplete Event (named: **GA4 – Event – Search Autocomplete Results**)
- **Tags related to Downloading Content**
  - download content (pdf, jpg, xlsx, doc) (named: **GA4 – Event – File Download**)

## Create a Tag Manager account and container

1. Access [Google Tag Manager](https://tagmanager.google.com/#/home).
2. Click **Create Account** to create a new Tag Manager account.
3. Enter an **Account Name**, country, and **Container Name** for your Tag Manager account. Select **Web** as the Target platform.
   - An example Account Name would be the name of your website
   - An example Container Name would be “Optimizely Default Spire GA4 Container”
4. Click **Create**. Read and accept the **Google Tag Manager Terms of Service Agreement**. A modal with **Install Google Tag Manager** instructions displays with information for later.
5. Copy and paste these snippets for easy access, then close the modal.

## Import default tags to your Tag Manager Container

1. Click **Admin** on the top menu.
2. Go to **Container** > **Import Container**. Import the **Spire-ga4-container.json** file in this article.
3. Select **Existing** workspace, and then click on the **Default Workspace**.
4. Select **Merge** and **Rename conflicting tags, triggers, and variables**. Click **Confirm**.
5. Go to **Variables** > **User-Defined Variables**.
6. Search for the **Measurement ID** and click its name to edit. Under **Variable Configuration**, ensure that your **Measurement ID** displays. If not, click the **Edit** icon, and update the ID to match. Click **Save**.
7. Click **Submit** at the top right.
8. Put today's date under **Version Name** so you can track when these changes were published. Click **Publish**.
9. Click **Tags** in the left menu. Review the list and ensure that there is only one tag with the **Google Tag** type. There should only be one tag with this type: the tag included in the Optimizely Default Container entitled **GA4 - Pageview**. Please delete or disable any other tag with this type.

## Customers who already have Google Tag Manager set up

If you already have Google Tag Manager set up, follow the step below for B2B Analytics:

1. Sign in to [Google Tag Manager](https://tagmanager.google.com/#/home).
2. Click Variables.
3. Click **New** under **User-Defined Variables**.
4. Create each of the below variables one at a time and click **Save** each time.

| No. | Variable Name              | Variable Type       | Data Layer Variable Name |
| --- | -------------------------- | ------------------- | ------------------------ |
| 1   | dlv - currency             | Data Layer Variable | currency                 |
| 2   | dlv - transaction Products | Data Layer Variable | transactionProducts      |
| 3   | dlv - transaction Shipping | Data Layer Variable | transactionShipping      |
| 4   | dlv - transaction Tax      | Data Layer Variable | transactionTax           |
| 5   | dlv - transaction Total    | Data Layer Variable | transactionTotal         |

Go to **Tags** and create a new tag:

- **Tag Name** – GA4 – Purchase
- **Tag Type** – Google Analytics: GA4 Event
- **Configuration Tag** – GA4 – Pageview
- **Event Name** – purchase

Enter the following **Event Parameters**:

| No. | Parameter Name  | Value                            |
| --- | --------------- | -------------------------------- |
| 1   | transaction\_id | \{\{dlv transaction id}}         |
| 2   | value           | \{\{dlv - transaction Total}}    |
| 3   | tax             | \{\{dlv - transaction Tax}}      |
| 4   | shipping        | \{\{dlv - transaction Shipping}} |
| 5   | items           | \{\{dlv - transaction Products}} |
| 6   | currency        | \{\{dlv - currency}}             |

Set **eCommerce Transaction Event\_GA4** for the **Firing Triggers**, and click **Save**.

## Json files