---
title: Product associations (related entries)
slug: commerce-connect-14/docs/product-associations-relations
docTags: 
createdAt: 2026-07-23T10:25:32.641Z
---

Common examples include:

- **Up-selling** – Presents newer or better versions of the product. For example, display newer models in the same product line when displaying a television.
- **Cross-selling** – Shows related products. For example, show other shirts by the same designer when displaying a shirt.
- **Accessories** – Encourage the customer to add related or required accessories to a shopping cart. Examples include spare batteries, memory cards, or cables for electronics.
- **Warranties** – Allow dependent items, such as product warranties, to be sold with a product.

The solution can be implemented to display product associations, for example, on category, product, shopping cart, checkout, or receipt pages. How association types are displayed is implementation-specific. The types of associations (association groups) available to a Merchandiser in the Catalog UI should be set up to match this.

:::hint{type="info"}
**Note**
The APIs for working with associations are described in [Related entries](docId\:dVomupxICOCuvOPK8UgMw).
:::