---
title: GEO Analytics for CMS (PaaS)
slug: cms-13/docs/geo-analytics-for-cms-paas
docTags: 
createdAt: 2026-07-30T20:22:02.255Z
---

:::hint{type="warning"}
**Important**
The GEO Analytics dashboard is a legacy feature and is available only for customers who received access before May 31, 2026. Switch to the [Agent Visibility dashboard in Optimizely Analytics](docId\:VTt_0k8-zyjqfW-t4z2ZQ), which provides additional request intent and enriched Optimizely Agent Platform facets data for more robust and action-oriented analysis.
:::

Use the Generative Engine Optimization (GEO) Analytics dashboard in Optimizely Reporting to view AI platform traffic and optimize your site performance.

**GEO Analytics** helps you track AI traffic trends, identify frequent AI agents, and discover popular webpages among AI platforms. Use this data to refine content for AI optimization and use high-performing pages to improve overall engagement.

## Prerequisites

To use the GEO Analytics dashboard, you need the following:

- An [Opti ID](docId\:HxcX2MfDtD6HsiYOAeV4V) account.
- Access to a CMS 13 instance.
- If headless, a front end hosted with Optimizely.

## Site navigation

Access the GEO Analytics dashboard from Optimizely Reporting.

1. Log in to your CMS instance.
2. Select **Optimizely Reporting** or use the product switcher in the global navigation bar.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/5VBsFwb-Yxa2emgCphqYH-20260722-181222.png)

3. After you log in, scroll down and click the **GEO Analytics** dashboard, or select **Content Management System** from the **Product** drop-down list.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/frKwPljQ6nf4ETMa1k2FP-20260722-181222.png)

## View GEO analytics

Review AI crawler activity and page performance data to understand how AI platforms interact with your site.

### View data

The **GEO Analytics** dashboard displays the following four data tables:

- **Crawl-to-Refer Ratio** – Displays the crawl-to-refer ratio for the top six AI crawlers, ordered by request volume. The ratio compares how often AI crawlers visit your site to how often those visits lead to referrals. A high ratio means crawlers visit frequently but do not use your content extensively. A low ratio indicates that your pages are referenced in proportion to visits. Keep the ratio as low as possible.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Nl5x9re3XyQXDOgxCUW0t_ddeb98ce122d31fb6ff5b3bdc2f663ec761ab365ee468db50e193ee52f6b8ffc-image.png)

- **AI-Agent Analysis** – Displays the summary of AI agent activity, categorized by request volume. The data table displays the top 12 AI agents that are static (including the top six displayed in the **Crawl-to-Refer Ratio** section), their corresponding request counts, and their percentage of total AI agent requests.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Agnkc0Yl1MnUScMd09G0c-20260722-181222.png)

- **Top 5 AI Request Volume Pages** – Displays HTTP request trends for the top five pages, highlighting which pages are most frequently accessed by specific AI bots and crawlers within your selected time period.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/_g2XITDSbBIZvryJbxYxs-20260730-202659.png)

- **AI Request Volume Pages** – Displays the number of total AI crawler requests for each page within your selected time period.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/wnoeZ18KpsMyp8t1sGYqw_d2e293fafa036a4ee0f81cbccbc3ff940bfea6e1562cae736a510ff58820c9e0-image.png)

### Filter data

Filter the dashboard by date range and hostname to narrow the data.

1. Click **Date > Last 30 Days** and choose a preset time period or click **Custom** to define your own.

:::hint{type="info"}
**Note**
Data is available from November 28, 2025, onwards.
:::

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/7updVRhpSBWQ7rahvxl57-20260722-181222.png)

2. Click **Hostname > is any value** and an operator from the drop-down list, then select one or more websites from the  **any value** drop-down list. Click **Add** to add additional hostnames.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/wGKySAGdM-eMb-CWAKumN-20260722-181222.png)

3. Click **Update**. When you adjust the filters, you must click **Update** again to apply your new settings.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ezU2a-UhLIVjtyjaLeVDD-20260722-181222.png)

### Reset dashboard filters

Click **Dashboard actions > Reset filters** to clear the filter settings and return to the defaults. The dashboard reloads automatically.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/aK9GgTxEFTsxR_qzGmSJ1-20260730-202659.png)

### Update the time zone

Click **Dashboard actions > UTC** to change the time zone. Select your desired time zone from the drop-down list, then click **Update**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/WYRCv0YeR8o4Qc8v_3eoP-20260730-202659.png)

### Download the dashboard

Export the dashboard as a PDF or CSV file.

1. Click **Dashboard actions > Download**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/K-EcFUXKwCaVcYK3U_qYP-20260720-145535.png)

2. Complete the following fields:
   - **Format**– Select **PDF** or **CSV**.
     - **PDF**– Generates one file for the dashboard.
     - **CSV** – Generates a file for each row in the dashboard.
   - **Paper Size** – Select **Fit Page To Dashboard**, **Letter**, **Legal**, **Tabloid**, **A0**, **A1**, **A2**, **A3**, **A4**, or **A5**. For information on A paper sizes, see [papersizes.org](https://www.papersizes.org/). An additional **Orientation** option (**Portrait** or **Landscape**) displays for **Letter**, **Legal**, and **Tabloid**.
   - **Expand tables to show all rows** – Select this checkbox to display all rows in each table.
   - **Arrange dashboard tiles in a single column** – Select this checkbox to display dashboard tiles in a single column.
3. (Optional) Click **Open in Browser** to view the results in a browser tab. This option is available only for PDF format.
4. Click **Download**.

## Download data, sort, freeze, copy values, and resize columns

Use these features to customize how data displays in the **AI Agent Analysis**, **Top 5 Request Volume Pages**, **AI Request Volume Pages**, and **Crawl-to-Refer Ratio** tables.

### Download data

To download data from an individual table or card:

1. Point to the card (for **Crawl-to-Refer Ratio**) or table title row (for the other tables) and click **Tile actions > Download data**.

![screenshot of Tile actions menu showing Download data option](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lBcPfa4Tb0WDIs8L899_F-20260722-195711.png)

2. Select your desired **Format**.
3. (Optional) Expand the **Advanced data options** section and adjust formatting for the download.
4. (Optional) Click **Open in Browser** to view the results in a browser tab. This option is not available for the Excel spreadsheet format.
5. Click **Download**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/sa1ZDm80B8n_Ohz3qYDmT-20260720-145535.png)

### Sort columns

Sort the **AI Agent Analysis** and **AI Request Volume Pages** data tables:

1. Point to the table title row.
2. Click the sort icon to sort in ascending or descending order.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/IcYKeeDJOGuKNb6dEVbmn-20260720-145535.png)

### Freeze data and copy values

Freeze rows or copy data in the **AI Agent Analysis** and **AI Request Volume Pages** tables:

1. Point to the header row for either column.
2. Click **Column Options** to access the following actions:
   1. **Freeze** – Select your desired rows from the column, then click **Freeze** to keep them visible when you scroll through the table.
   2. **Copy values** – Click to copy values for the entire table.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/BTTjej1OZIWAvHoVrlOnu-20260722-181222.png)

### Resize columns

Adjust column widths in the **AI Agent Analysis** and **AI Request Volume Pages** data tables using two methods:

1. Point to the table title row and click **Tile actions**.
2. Point to the header row of any column and select **Autosize All Columns**.
3. Click **Reset All Column Widths** to restore columns to their original size.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/FuIMQQ4tUV4mlUoxMAQVG-20260722-181222.png)

### Change view

Switch to a different layout for any data table:

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/XLrNzPpKG9rEF8L4BEbc8-20260722-181222.png)

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/XLrNzPpKG9rEF8L4BEbc8-20260722-181222.png)