---
title: Develop content
slug: cms-13/docs/develop-content
docTags: 
createdAt: 2026-07-30T20:22:02.544Z
---

Content development in Optimizely CMS involves creating, organizing, and managing digital content. Structure content hierarchies, use metadata for categorization and searchability, and implement workflows for content approval and publication. A well-maintained content repository aligns with your organization's communication strategy and enhances the user experience.

This section covers creating and managing content in the CMS.