---
title: Create pages and shared blocks
slug: cms-13/docs/create-pages-and-shared-blocks
docTags: 
createdAt: 2026-07-30T20:22:08.616Z
---

Content in Optimizely Content Management System (CMS 13) takes the form of pages or blocks. Commerce Connect adds catalog entries. This article describes how to create pages and shared blocks in CMS 13.

To enhance your content further, see the following topics:

- [Add different types of links and shortcuts](docId\:ZZdBLmc8eKL4nCUkejDGm)
- [Add and edit images](docId:-o0gg-XGmAGQTjS2zdPc8)

Content on a website can originate from different sources, depending on where on the site and who created it.

- Editors, marketers, or merchandisers create content *internally* on an ecommerce website.
- Visitor community members create content *externally* through interactive social features on the website, if available.

## Create a page

Create pages to build your site structure and add content for visitors. Each page is based on a page type that contains the properties where information is added.

1. Select **More (...) > Create Page** in the page tree structure on the existing page under which you want to add the new page.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/CW1le4kzKsqkr10T-QLfg_c40de114066f0eb751ce2db4cfb7abee0e9630fc148c9d43f4303af095557bb8-image.png)

2. Enter a **Name** for the page, select the desired blueprint or page, and click **Create**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/P6kkeJulg-ofNQnIJSTAa_4d27daf82d494ff998e011c0f7869d51b007ba1fd62ccb069d463a25d69a96cc-image.png)

3. Edit the content of the page in [Visual Builder](docId\:poWrdQQWhlJ7bQg3Sxoal). The page preview updates in real time as you create the content.
4. Publish the page when ready.

## Create a shared block

Shared blocks let you reuse content across multiple pages. Create a shared block by selecting a predefined block type that contains properties where information is added. See [Shared blocks](docId\:GgZHc3ipw47sReI5vLRVY).

1. Create a shared block from the assets pane, directly from an experience outline, or from the content toolbar.
   - **Assets pane** – Click **More > Create Shared Block** on the asset in the assets pane where you want to create a shared block.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/JkvuOuvZ_4WFUDJ1zDTxa_b0d10aa79552fe8a0da372ecff8764969233390ec446c3cc4329122be7bb72e4-image.png)

:::Paragraph{listStyleType="disc" indent="2"}
**Experience outline** – Click **Add > Add Shared Block** from the outline of an experience.
:::

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/H_yIA93wTFOnwo9h8UTnH_353eeb907a0c03665f58e557e82641f4a9f09b26840f5547c79aeb713ac76d6e-image.png)

:::Paragraph{listStyleType="disc" indent="2"}
**Content toolbar** –   Click **Add > Create Shared Block** from the content toolbar.
:::

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/k1RgQhDA4Ilpaxi2JBBqD_7f1d31ed582319b9e6d7465c6417658fa250377754de643acf6ba5abf8992dd3-image.png)

2. Select the page where you want to create the shared block (if you did not create the shared block starting from the assets pane).
3. Enter a **Name** for the block and select a block type from the list of available blocks.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/oztUQX0a_o_ONj5Mwd6Xt_daa6181bb68d61387aca15ed5c479094e2e2d46bde22bcad39c9e2268abf0d7a-image.png)

4. Add the required properties for the block, and then click **Create**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/J_hO6yjmBX6SvOjCFRmL8_71a7e64581096c84d9a656124a0f9d725ad6f89d40c30c0b1bd8f3cf12cb3f13-image.png)

Drag a shared block into a Visual Builder experience. Unpublished shared blocks show icons to indicate they are not yet published.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/YKUZ61ku_GUMqPf6cHO-r_f4ca862e52e5d972420c85715fadf885ab227cefacc825b87f35c24d720d9141-image.png)

## Commerce Connect-related content

Creating catalog entries on an ecommerce website, such as products and variants, is similar to creating pages and blocks in CMS 13. See [Manage content](docId\:YWuayuK1-etw4qLs0c2Pg) in the Optimizely Commerce Connect documentation.