---
title: Create content
slug: cms-12/docs/qEre-create-content
docTags: 
createdAt: 2026-08-10T15:55:58.000Z
---

Content can be pages or blocks in Optimizely Content Management System (CMS) or catalog entries in Optimizely Commerce Connect. This topic describes creating types of content in CMS.

For further enhancing your content, see topics on how to:

- [add different types of links and shortcuts](docId\:U66LIuIrIB8J0KIvN69O4)
- [add and edit images](docId\:CrChjfczP6SiCFTDXCT_x)
- [create web forms using Optimizely Forms](docId\:SR3I1aAJbh0TU85e6pNQk)

## Create a page

You create a page from **page types** that contain the properties where information is added.

1. In the page tree structure, select the page under which you want to add the page.
2. Select **New Page** from the context menu or the **add** button on the toolbar.
3. Select a page type from the list of available page types, and provide a name for the page.
4. If this is part of the selected page type, add information in the various properties available for editing, such as the rich-text editor.
5. [Preview](docId\:q4HhINW0rTUAwtdaBrhqp) the page before sending it for [approval or publishing](docId\:IAQMaKQIeHjFyf57lmTsL) it.

![Create a page](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/FXY0xAFJWmkArN3g4wf32-20260720-145523.png)

## Create a block

You create a block similar to a page by selecting a predefined block type that contains properties where information is added. See [Blocks](docId\:kK8YcYbPDKQi8eNicooAg).

1. Create a block from the assets panel directly from content areas in pages or from the **add** button in the toolbar.

   :::hint{type="info"}
   **Note**

   If you add a block directly from the content area, it is saved in the **For This Page** folder, meaning it is available only on the selected page and cannot be used on other pages.
   :::
2. Select a block type from the list of available blocks.
3. Provide a name for the block.
4. Add information for the block.

## ![Optimizely
  Customized Commerce icon](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/HHDjsY-2V_UpN3ZdwWL_3-20260720-145523.svg)Optimizely Commerce Connect-related content

On an ecommerce website, content can be catalog entries such as products and variants if Optimizely Commerce Connect is installed. The creation of this type of content is similar to the creation of pages and blocks in CMS. See [Manage content](docId\:YWuayuK1-etw4qLs0c2Pg) in the Optimizely Commerce Connect section.