---
title: Optimizely Visitor Group Criteria Pack
slug: cms-12/docs/optimizely-visitor-group-criteria-pack
docTags: 
createdAt: 2026-08-10T15:56:02.000Z
---

:::hint{type="warning"}
**Important**
The Optimizely Visitor Group Criteria Pack was removed from the Optimizely Content Management System (CMS) version 12 release and the functionality has moved to `EPiServer.Cms.AspNetCore` package.
:::

Visitor groups are a simple way of adding personalized content to your website.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/xrYxYcLFmTaLrG0S0Hthw_8d8bd33-visitorgroupcriteriapack2.png)

## Requirements

- No additional license fee.
- An Optimizely Content Management System (CMS) or Optimizely Commerce Connect installation.
- See [Add-ons platform compatibility](docId\:qlMSwdEfyS4CJlGWdudqk) for package and version information.

## Install

- CMS versions 7.5 and higher are [installed through NuGet](https://nuget.optimizely.com/package/?id=EPiServer.VisitorGroupsCriteriaPack).

## Documentation

- [Manage visitor groups](https://webhelp.optimizely.com/latest/EN/content-cloud-for-administrators/visitor-groups.htm) (for CMS 11)