---
title: Optimizely Social Reach
slug: cms-12/docs/optimizely-social-reach
docTags: 
createdAt: 2026-08-10T15:55:57.000Z
---

:::hint{type="warning"}
**Important**

Optimizely Social Reach is supported on Optimizely Content Management System (CMS 11) only.
:::

Optimizely Social Reach lets marketers use social media to drive traffic and increase conversion rates by sending social messages that promote website content. After installing the add-on, it displays in the top menu as a gadget in edit view.

:::hint{type="info"}
**Note**

Due to changes in the APIs of Facebook and LinkedIn, Optimizely Social Reach is available only for use with Twitter.
:::

When a message is sent, Social Reach tracks actions such as the number of clicked links, re-tweets, comments, and *likes*. Social Reach supports Google Analytics to monitor statistics for conversions or segments.

When you set up social channels, the Administrators, CmsAdmins, and CmsEditors groups have read and post [access rights](docId\:e3x3piHYkRsoW3PVOv6i2). To customize access rights, use the **SocialAdmins** group to administer channels and the **SocialEditors** group to read and send messages.

## Message overview

The **Overview** option in the top menu displays a summary of sent messages with the number of clicks statistics. The information is updated every 10 seconds. Click a message to see details.

![Message overview](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/SWFabiLpQCVyabodrJ2Y3-20260720-145511.png "Message overview")

:::hint{type="info"}
**Note**

You can only get click statistics for links to websites with Optimizely Social Reach installed.
:::

## Create and send messages

You can create a default message for defined channels or create customized messages for specific channels from the **Outreach** or **Overview** options in the top menu.

![Create message](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/c33NGecutXQyln2f-wryY-20260720-145511.png "Create message")

- **Name** – Required. Give the message a title.
- **Link** – Optional. Add a link to a page, an image, or a document on your website or an external website.
- **Image** – Optional. Select an image to include in the message.
- **Campaign** – Optional. Add a campaign name. You can use this field for tracking if you are using Google Analytics or for monitoring top campaigns if you use [Google Analytics for Optimizely](docId:4MsDv77YVMLECf-mn_YLW).
- **Message** – Add default message text. For Twitter messages, the number of characters is limited. You are notified if the number is exceeded. The link and image (if provided) are attached at the end of the message.
- **Social Channels** – Select **Twitter** (Facebook and LinkedIn are no longer supported). If you do not want to use the default message, click **Create custom message** to define a specific message.
- **Send Now**, or **Schedule** to send the message later.

The scheduled publishing of messages is managed by the **Social Reach Publish Messages** [scheduled job](docId:3J8Km6yHYxjr4gCUOprYO), which regularly checks for messages to be sent to social channels. Search robots that scan postings may cause click statistics to rise immediately after posting a message.

### Quick message access

The Social Reach gadget lets you create a message while editing a page. The gadget also displays information about previous messages for that page.

Click **Share this page with Social Reach** (or select it from the gadget menu), and the **Outreach** view opens with the link to the page ready.

![Share this page option on context menu](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/jxlhfvh1O_KbPuK3Z5Q0d-20260720-145511.png "Share this page option on context menu")

## Manage social channels

You can add, edit, and delete social channels for your website under the **Settings** option in the top menu.

### Add a channel

1. Ensure you have a working account for the social media channel you want to define.
2. Select **Twitter** in the **Type** field and click **Add Channel**. *Facebook and LinkedIn are no longer supported.*

   ![Add channel, settings](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/DBZLnYgSIUf1wz_VVj5t1-20260720-145511.png "Add channel, settings")
3. Click **Authorize account** to log into the channel and retrieve the account details. (Click **Show account details** to display them.)
4. Define [access rights for your editor groups](docId\:e3x3piHYkRsoW3PVOv6i2) to **read**, **post**, and **administer** channel messages (optional).

If you want to use Google Analytics to segment and track referrals from different channels, use the **Campaign source** and **Campaign medium** fields. By default, the source is set to *episocial*, and the medium to the channel name.

### Edit and delete a channel

Click **See details** for a channel, and then **Edit** to change the settings, or **Delete** to remove it.

## Failure messages

A warning symbol in the **Overview** listing indicates a failed message. Click the symbol for more details.

Failures often are caused by channel configuration errors. If an account has expired, a message cannot be sent. Reported comments or *likes* suddenly drop to 0 for a posted message.

Go to **Settings** and re-authenticate the channel account. If channel services are not operating, you cannot send messages until the services are operating.

Click **Resend** to send the message, or **Remove** to delete the message for that channel.