---
title: Optimize search results manually
slug: cms-12/docs/optimize-search-results-manually
docTags: 
createdAt: 2026-08-10T15:55:54.000Z
---

Use the **Optimization** view to optimize the search manually. You can select search phrases in the **Statistics** view and transfer them to the **Optimization** view. Or, you can manually enter search phrases into the **Optimization** view's **Phrases** field.

To access the **Optimization** view from the toolbar, select **Search & Navigation** > **Manage** > **Optimization**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/PxkBojs5mpqjsVd8Egzip_592b69f5c5bd266021170afabce741b03fba693276bf79033542c3aafdfd1a08-image.png)

**What to look for**

- Frequently searched phrases indicate "hot" topics, content that visitors assume is on your website.
- Search phrases without hits reveal content missing from your website or a need to [improve a content item's ranking](docId:-kN2QqmnJBqWxWeaceRdf) in search results.
- If visitors search for content that is related to but not stored on your website, consider [adding a connector](docId\:i964mkaCTXgwdyHRevIng) to index an external website.
- Search phrases with low click-through rates may indicate that the content description is insufficient or that the title or description is not attractive enough. In the latter case, [create a best bet](docId\:IyEn_CTfLsWDZ4oMLIknO) with a custom title and description to promote the content.
- By clicking a search phrase in the list, you see other phrases that the same visitor searched for. For example, if someone searching for **project plans** also searched for **planning** and **tracking projects**, respond by adding missing content, or creating synonyms or best bets for these phrases.