---
title: Microsoft Dynamics CRM connector (CMS 12)
slug: cms-12/docs/microsoft-dynamics-crm-connector-cms-12
docTags: 
createdAt: 2026-08-10T15:55:56.000Z
---

:::hint{type="info"}
**Note**

The [Optimizely Digital Experience Platform (DXP)](https://www.episerver.com/products/dxp) contains many features to support you in your daily work. Depending on how your solution is set up, some features described in this documentation may not be available.
:::

The Microsoft Dynamics CRM® connector add-on automatically exports form data from your website to your Microsoft Dynamics CRM account database by mapping Optimizely form fields to Microsoft Dynamics CRM database fields. For information about other database connector add-ons, see [Marketing Automation](docId\:lw3KOQMT4bS88DycCZNow).

## Set up Optimizely forms with Microsoft Dynamics CRM

The Forms Marketing Automation Integration (MAI) connector lets you connect [Optimizely form fields](docId\:KVnsZDpxrq5wlYjBejT3W) to a Microsoft Dynamics CRM database. See also: [Marketing Automation](docId\:lw3KOQMT4bS88DycCZNow).

:::hint{type="info"}
**Note**

A developer must install the Forms Marketing Automation and Microsoft Dynamics CRM connectors.
:::

1. In the app selector, select **Addons > Marketing Automation**.
2. Click **Create**. The **Add connector** view displays.

   ![Add Microsoft Dynamics connector](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/4Ki9E2xeqMRrqImbGRQWJ-20260720-145631.png)
3. Select **Microsoft Dynamics CRM** from the list of available connectors. The Microsoft Dynamics CRM settings screen displays.

   ![Microsoft Dynamics CRM settings screen](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/QoVKQP-MUCZ4rMKoYDXO8-20260720-145631.png)

   :::hint{type="info"}
   **Note**

   You can have multiple instances of the same connector. For example, suppose you have marketing teams in separate regions. In that case, you can have more than one Microsoft Dynamics CRM connector, such as Microsoft Dynamics CRM - Europe, Microsoft Dynamics CRM - US, and Microsoft Dynamics CRM - APAC.
   :::
4. Enter the **Connector Name**, **User Name**, **Password**, **Application Id**, **CRM Address**, and **Redirect Url** associated with your Microsoft Dynamics CRM account.

   :::hint{type="info"}
   **Note**

   To get the **Application Id**, first register an app using the instructions in [Register an App with an Azure Active Directory](https://docs.microsoft.com/en-us/powerapps/developer/data-platform/walkthrough-register-app-azure-active-directory).
   :::
5. For **Multiple submissions in same session**, select **Create new entity** or **Update previously created entity**.
6. Click **Save**.
7. [Create a form](docId\:SR3I1aAJbh0TU85e6pNQk) on a page.
8. Click **All Properties** on the form.
9. Open the **Mappings** tab.
10. Select the database to which you map the form fields from the **MA System Database** drop-down list.

    ![Select the database](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/hGmdg5GXivkzL6SonRABb-20260720-145631.png "Select the database")
11. Click **Publish**.
12. On the form, select **Edit** from a form field's context menu.
13. Open the **Extra field mappings** tab. The database option that you selected earlier displays.
14. Enable the database option and open the associated drop-down list to see the fields it has available. For example, if your form has a [Text](docId\:dGqSQKV0mgM33Efyrw9v5) field that was configured to capture a name:

    1. Edit the email text field.
    2. Select the **Extra field mappings** tab.
    3. Select **LastName** from the drop-down list to map the Microsoft Dynamics CRM database field to the **Name** field on the form.

    ![Mapping a Microsoft Dynamics CRM database field to a form field](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/NfJCfvmcMqB067ocV3t2P-20260720-145631.png "Mapping a Microsoft Dynamics CRM database field to a form field")
15. Repeat steps 12 through 14 for as many fields as you want to map.
16. Click **Publish**.

To test the mapping, go to your form on a published page, fill in and submit the form, then go to your Microsoft Dynamics CRM provider to verify that the user is added to the Microsoft Dynamics CRM database.

## Retrieve contact data

When a visitor submits the form, the data is sent to Microsoft Dynamics CRM. To see who submitted the form, go to your Microsoft Dynamics CRM account and open the **Sales** menu and choose **Lead**, **Account**, or **Contact**.

## Personalize the form using a block

You can personalize a form to show only to a selected group of people. For more information about creating a visitor group and displaying information based on a visitor group, see [Audiences](docId\:rodC2wlhTnWSmd-DJR2_y).

1. From the context menu on the form on the page, select **Personalize**. The **Large content area** dialog box appears.

   ![Personalize Microsoft Dynamics form](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/_HijOXdP0iZXzGtTxh7lA-20260720-145631.png "Personalize Microsoft Dynamics form")
2. Click **Everyone** and select a visitor group from the list. The following image shows personalizing the form to show only for people in the *VIP* visitor group.

   ![Personalize Microsoft Dynamics form](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/PF5rQrOffY4ELDTsTEctq-20260720-145631.png "Personalize Microsoft Dynamics form")

To create a visitor group for a Microsoft Dynamics CRM form, see [Create a visitor group for an MAI connector form](docId:0TrCDHzFBFPQnvrRj-Vka).