---
title: Marketo connector (CMS 11)
slug: cms-12/docs/marketo-connector-cms-11
docTags: 
createdAt: 2026-08-10T15:55:55.000Z
---

:::hint{type="info"}
**Note**

The [Optimizely Digital Experience Platform (DXP)](https://www.episerver.com/products/dxp) contains many features to support you in your daily work. Depending on how your solution is set up, some features described in this documentation may not be available.
:::

The Marketo® connector add-on automatically exports form data from your website to your Marketo account database by mapping Optimizely form fields to Marketo database fields. For information about other database connector add-ons, see [Marketing Automation](docId\:lw3KOQMT4bS88DycCZNow).

## Set up Optimizely forms with Marketo

The Forms Marketing Automation Integration (MAI) connector lets you connect [Optimizely form fields](docId\:KVnsZDpxrq5wlYjBejT3W) to a Marketo database. See also [Marketing Automation](docId\:lw3KOQMT4bS88DycCZNow).

:::hint{type="info"}
**Note**

A developer must install the Forms Marketing Automation connector and the Marketo connector.
:::

1. In the Optimizely Content Management System (CMS) admin view, select **Config** > **Tool Settings** > **Marketo**. The Marketo configuration settings screen displays.

   ![Configuring the Marketo connector](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/GXC_gBwWY0Mo6o8aYYsoH-20260720-145604.png "Configuring the Marketo connector")

   :::hint{type="info"}
   **Note**

   You can have multiple instances of the same connector example, if you have marketing teams in separate regions, you can have more than one Marketo connector, such as *Marketo - Europe*, *Marketo - US*, and *Marketo - APAC*. Click **Add Connector** to add another instance.
   :::
2. Enter the **Connector Name**, **Endpoint URL**, **Client ID**, and **Client secret** associated with your Marketo account.
3. Optional: Specify a list of **Workspaces** that filter lists fetched from Marketo and displayed in the **Data sources** drop-down list on the form **Mappings** tab. If no value is specified, all the lists are fetched.
4. For **Multiple submissions in same session**, select **Create new entity** or **Update previously created entity**.
5. Click **Save**.
6. [Create a form](docId\:SR3I1aAJbh0TU85e6pNQk) on a page.
7. Click **All Properties** on the form.
8. Open the **Mappings** tab.
9. Select the database to which you map the form fields from the **MA System Database** drop-down field. (Each database in the list can have different fields.)
10. Click **Publish**.
11. On the form, select **Edit** from a form field's context menu.
12. Open the **Extra field mappings** tab. The database option that you selected earlier displays.
13. Enable the database option and open the associated drop-down list to see the available fields. For example, if your form has a [Text](docId\:dGqSQKV0mgM33Efyrw9v5) field that was configured to capture an email address:

    1. Edit the email text field.
    2. Select the **Extra field mappings** tab.
    3. Select **Lead** from the drop-down list to map the Marketo database field to the **Email** field on the form.

    ![Mapping a Marketo database field to a form field](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/IL0xiRPepFxYPu_MAX0hF-20260720-145604.png "Mapping a Marketo database field to a form field")
14. Repeat steps 8 through 10 for as many fields as you want to map.
15. Click **Publish**.

To test the mapping, go to your form on a published page, fill in and submit the form, and then go to your DXH connector provider to verify that the user is added to the appropriate database (Marketo Leads).

### Associate a lead to a campaign

To associate a lead to a campaign:

1. Add a [Hidden Predefined value](docId\:iuBeFWU1XVa80qHBgxw9i) field to your form and use the campaign ID as the Predefined value.

   ![Add Hidden predefined value](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/AcSxU9RGhJxGiSG9LgJ1F-20260720-145604.png "Add Hidden predefined value")
2. Map the value to the **Marketo-Campaign\_Id** on the **Extra field mappings** tab.

   ![Map value in Extra field mappings tab](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/e2k_9L4eKoAXRl2S63dvg-20260720-145604.png "Map value in Extra field mappings tab")

## Retrieve contact data

When a visitor submits the form, the data is sent to the Marketo database. To see who submitted the form, go to **Marketo** > **Lead Database** > **All Leads** and select the contact list.

## Personalize the form using a block

You can personalize and target messages based on profile information collected through the Marketo integration. You can apply personalization to forms and blocks. Mailings are managed within Marketo.

![video icon](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/rcJcpWb9XGYQQEvn-xsLr-20260720-145604.svg)

Video tutorial: [Personalizing content with Optimizely and Marketo.](https://episerver.wistia.com/medias/ynncd0tul2) (2:56 minutes)

You can personalize a form to show only to a selected group. For information about creating a visitor group and displaying information based on a visitor group, see [Audiences](docId\:rodC2wlhTnWSmd-DJR2_y).

1. From the context menu on the form on the page, select **Personalize**. The **Large content area** dialog box appears.

   ![Marketo connector form, Personalize](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/83PvEvlJ9sHyOTPurIf9g-20260720-145604.png "Marketo connector form, Personalize")
2. Click **Everyone** and select a visitor group from the list. The following image shows personalizing the form to show only for people in the *VIP* visitor group.

   ![Marketo connector form, personalized group](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/9FLJLMZ-yjbRkM_N8LLIm-20260720-145604.png "Marketo connector form, personalized group")

To create a visitor group for a Marketo form, see [Create a visitor group for an MAI connector form](docId:0TrCDHzFBFPQnvrRj-Vka).