---
title: Marketing & interaction apps
slug: cms-12/docs/ma-connectors
docTags: 
createdAt: 2026-08-10T15:55:57.000Z
---

Several pre-built connectors integrate Optimizely with common Marketing Automation (MA) tools. This section describes installing and configuring components to set up an MA integration.

## Requirements

You need an account and live connection for the desired MA product (see list below) and an [Optimizely Content Management System (CMS) site](docId\:VuiU-K4aAR6ISGicFg4lk) with [Optimizely Forms](docId:3SbSlJZIS_3iFmghfQA3J) installed.

The MA components are [installed through NuGet packages and Visual Studio](https://nuget.optimizely.com).

Install the following for the MA integration:

- The **Forms connector** ([EPiServer.Marketing.Automation.Forms](https://nuget.episerver.com/package/?id=EPiServer.Marketing.Automation.Forms)) to get the integration between Optimizely Forms and the MA connector.
- The **MA connector** to connect with the desired marketing automation product (see list below).

See [Add-ons platform compatibility](docId\:bXYbY3IauDz9fts3sKR_c) for the specific NuGet packages to install and support Optimizely versions.

## Digital Experience Hub

The Optimizely Digital Experience Hub (DXH), part of the Optimizely Digital Experience Platform (DXP), provides a set of pre-built connectors to leading marketing automation and analytics platforms.

The following marketing automation platforms are supported:

- [Connect for Acoustic (Silverpop)](docId:4R73zXKrJTxz9BwtH-Qfq)
- [Connect for Delivra](docId\:IK4XII8b9Xt52F_hQD2Cv)
- [Connect for Eloqua](docId\:dqH_tDqNKpfQMzmwLvx-l)
- [Connect for HubSpot](docId\:ZpY4feu70KexreFDRhiRw)
- [Connect for Marketo](docId\:zdUSOnsDOUgKybXUyQckg)
- [Connect for Microsoft Dynamics CRM](docId\:FFlzSKlAVdR5ZZ92FgxV5)
- [Connect for Pardot](docId\:C9luYmr4bwN0meiKhiH30)
- [Connect for Salesforce](docId\:U2v37f_9aFhNeHIJeTmJr)
- [Connect for Salesforce Marketing Cloud (ExactTarget)](docId\:GMhqbevYDmSHv7ng9MNLw)

Like other add-ons, you install the marketing automation connectors for your project as [NuGet packages from Visual Studio](https://world.optimizely.com/documentation/Items/Developers-Guide/Episerver-CMS/9/add-ons/Installing-add-ons/). See the [documentation for each marketing automation connector](https://world.optimizely.com/documentation/developer-guides/marketing-automation-connectors/) for information about specific configuration and setup details.

## Documentation videos

- [Personalization with Eloqua](https://optimizely.wistia.com/embed/iframe/rwoebpuiim?videoFoam=true)
- [Personalization with HubSpot](https://optimizely.wistia.com/embed/iframe/4ahpgqfsce?videoFoam=true)
- [Personalization with Marketo](https://optimizely.wistia.com/embed/iframe/ynncd0tul2?videofoam=true)