---
title: Delivra connector (CMS 11)
slug: cms-12/docs/delivra-connector-cms-11
docTags: 
createdAt: 2026-08-10T15:55:54.000Z
---

:::hint{type="info"}
**Note**

The [Optimizely Digital Experience Platform (DXP)](https://www.episerver.com/products/dxp) contains many features to support you in your daily work. Depending on how your solution is set up, some features described in this documentation may not be available.
:::

The Delivra connector add-on automatically exports form data from your website to your Delivra account database by mapping Optimizely form fields to Delivra database fields. For information about other database connector add-ons, see [Marketing Automation](docId\:lw3KOQMT4bS88DycCZNow).

## Set up Optimizely forms with Delivra

The Forms Marketing Automation Integration (MAI) connector lets you connect [Optimizely form fields](docId\:KVnsZDpxrq5wlYjBejT3W) to a Delivra database. See also: [Marketing Automation](docId\:lw3KOQMT4bS88DycCZNow).

:::hint{type="info"}
**Note**

The Optimizely Delivra connector is an add-on for the [Optimizely Digital Experience platform](https://www.episerver.com/products/platform/all-episerver-products/). It requires a specific installation and license. Contact your system administrator to find out more.

A developer must install the Forms Marketing Automation and Optimizely Delivra connectors.
:::

1. In the Optimizely Content Management System (CMS) admin view, select **Config** > **Tool Settings** > **Delivra**. The Delivra configuration settings screen displays.

   ![Delivra connector configuration form](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/wOmyzJ-Yp7ck-0_zOUcWI-20260720-145607.png "Delivra connector configuration form")

   :::hint{type="info"}
   **Note**

   You can have multiple instances of the same connector. For example, if you have marketing teams in separate regions, you can have more than one Delivra connector, such as *Delivra - Europe*, *Delivra - US*, and *Delivra - APAC*. Click **Add Connector** to add another instance.
   :::
2. Enter the email, password, and account name associated with your Delivra account and click **Save**.
3. [Create a form](docId\:SR3I1aAJbh0TU85e6pNQk) on a page.
4. Click **All Properties** on the form.
5. Open the **Mappings** tab.
6. Select the database to which you map the form fields from the **MA System Database** drop-down field.

   ![Delivra form mapping](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/jzGbUC5m1c2N48kDB1cc3-20260720-145607.png "Delivra form mapping")
7. Click **Publish**.
8. On the form, select **Edit** from a form field's context menu.
9. Open the **Extra field mappings** tab. The database option that you previously selected appears.
10. Enable the database option and open the drop-down list next to a database to see the available fields.
    For example, if your form has a [Text](docId\:dGqSQKV0mgM33Efyrw9v5) field that was configured to capture an email address:

    1. Edit the email text field.
    2. Select the **Extra field mappings** tab.
    3. Select **Email Address** from the drop-down list to map the Delivra database field to the **Email** field on the form.

    ![Delivra field mapping](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Ih7nWhTeZzCokVqm1Lqk3-20260720-145607.png "Delivra field mapping")
11. Repeat steps 8 through 10 for as many fields that you want to map.
12. Click **Publish**.

To test the mapping, go to your form on a published page, fill in and submit the form, then go to your Delivra provider to verify that the user is added to the Delivra database.

## Retrieve contact data

When a visitor submits the form, the data is sent to Delivra. To see who submitted the form, go to **Delivra** > **Contacts**.

## Personalize the form using a block

You can personalize a form to show only to a selected group of people. For more information about creating a visitor group and displaying information based on a visitor group, see [Audiences](docId\:rodC2wlhTnWSmd-DJR2_y).

1. From the context menu on the form on the page, select **Personalize**. The **Large content area** dialog box appears.

   ![Personalize Delivra form](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/fSgQ5m36zCZA5jlogaNDW-20260720-145607.png "Personalize Delivra form")
2. Click **Everyone** and select a visitor group from the list. The following image shows personalizing the form to show only for people in the *VIP* visitor group.

   ![Personalize Delivra form](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/t4QJ5nRxjWSOVRY1yzlIo-20260720-145607.png "Personalize Delivra form")

To create a visitor group for an Delivra form, see [Create a visitor group for an MAI connector form](docId:0TrCDHzFBFPQnvrRj-Vka).