---
title: Create an audience with Marketing Automation connector profile criteria
slug: cms-12/docs/create-an-audience-with-marketing-automation-connector-profile-criteria
docTags: 
createdAt: 2026-08-10T15:56:01.000Z
---

Each connector add-on integrates web tracking to Optimizely’s personalization engine by identifying a visitor with a cookie.

## Cookies for each connector

| Connector                                    | Cookies for Connect for Marketing Automation version 4.0                                                        | Cookies for Connect for Marketing Automation version 5.0 mai\_trk\_\<*connectorId*>\_\<*instanceId*> |
| -------------------------------------------- | --------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------- |
| **Acoustic (Silverpop)**                     | `iMAWebCookie`                                                                                                  | `mai_trk_5539DF8F-C807-4EC7-B482-26600AAD9761_5539DF8F-C807-4EC7-B482-26600AAD9761`                  |
| **Delivra**                                  | Does not apply                                                                                                  | `mai_trk_29A61EBA-CEBF-4CC8-9742-15C9E54D1DEC_29A61EBA-CEBF-4CC8-9742-15C9E54D1DEC`                  |
| **Eloqua**                                   | `_elmai_trk`                                                                                                    | `mai_trk_ee56c556-fc9c-406d-a882-601446ba2067_ee56c556-fc9c-406d-a882-601446ba2067`                  |
| **HubSpot**                                  | `_hsmai_trk`                                                                                                    | `mai_trk_397c9163-c169-4f4c-9182-201e198e1fbf_397c9163-c169-4f4c-9182-201e198e1fbf`                  |
| **Marketo**                                  | `_mkto_trk`                                                                                                     | `mai_trk_f6b213f8-c50b-4d24-841b-f0500bbd7162_f6b213f8-c50b-4d24-841b-f0500bbd7162`                  |
| **Microsoft Dynamics CRM**                   | `_dynmai_trk`                                                                                                   | `mai_trk_d6e4d762-247f-4c51-9abe-75f6fbd39969_d6e4d762-247f-4c51-9abe-75f6fbd39969`                  |
| **Pardot**                                   | `_pardotmai_trk`                                                                                                | `mai_trk_92b2caa4-37b0-46db-b5ae-12e263565ad2_92b2caa4-37b0-46db-b5ae-12e263565ad2`                  |
| **Salesforce**                               | `_salesforcemai_trk_<databasename>` where *\<databasename>* can be `Account`, `Campaign`, `Contact`, or `Lead`. | `mai_trk_9892c61b-82ff-45b7-90eb-C82a08f62d3b_9892c61b-82ff-45b7-90eb-C82a08f62d3b`                  |
| **Salesforce Marketing Cloud (ExactTarget)** | `_etmai_trk`                                                                                                    | `mai_trk_784c5a0c-ece4-4d18-ac8b-3ec6b828c422_784c5a0c-ece4-4d18-ac8b-3ec6b828c422`                  |

:::hint{type="info"}
**Note**

Each connector has its fields. When you set up criteria in an audience, the fields do not automatically populate with values. You must supply these yourself. Ensure that a field you create matches the field type from the connector provider.

For example, the ExactTarget **Marital Status** field has **Single** or **Married** values, so if you use **Marital Status** in audience criteria, you must specify **Single** or **Married** (and not anything else).

For another example, the Salesforce **Salutation** field has **Mr.**, **Mrs.**, **Ms.**, **Dr.**, and **Prof.** values, so if you use the **Salutation** field in audience criteria, you must specify among **Mr.**, **Mrs.**, **Ms.**, **Dr.**, and **Prof.** values (periods included, and not anything else).
:::

You can create an audience by combining criteria such as a geographic location and job title. See [Audiences](docId\:rodC2wlhTnWSmd-DJR2_y) for information about creating audiences.

Create an audience using the **Profile** criteria in Optimizely Content Management System (CMS) > **Audiences**. In the following example, the desired audiences for the campaign or program have a profile containing **Boston** in the **City** column. When a contact with this value (City=Boston) submits a form, the contact information is added to the connector's database.

:::hint{type="info"}
**Note**

The following image applies to Connect for Marketing Automation version 4.0.
:::

![Create visitor group based on visitor's city](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/mF1UhogkqGPS56vSIyvmo-20260720-145532.png "Create visitor group based on visitor's city")

:::hint{type="info"}
**Note**

The architecture and namespace related to connector-based audience criteria changed in Connect for Marketing Automation version 5.0, so you have to reconfigure the **Profile** criteria after upgrading.
:::

In version 5.0, you have to reconfigure the existing audiences from 4.0. When you edit a audience using the **Profile** criteria, the following error appears where the 4.0 **Profile** criteria was.

![Error message in version 5.0 when using visitor group created in version 4.0](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/NyZjToz3ZDROsK60F6yIZ-20260720-145532.png "Error message in version 5.0 when using visitor group created in version 4.0")

Dismiss this error message, then drag the **Profile** criteria back into the **Criteria** box.

![Drag and drop Profile criteria into Criteria box.](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/G_tQ9Rfry9Sqaqzeka33X-20260720-145532.png "Drag and drop Profile criteria into Criteria box.")