---
title: Analyze search statistics
slug: cms-12/docs/analyze-search-statistics
docTags: 
createdAt: 2026-08-10T15:56:02.000Z
---

Optimizely Search & Navigation collects statistics from site visitor activity and displays them in the **Statistics** view, where you can analyze the activity.

Statistics are scarce for a new website, but as your site matures and captures more search behavior, you can analyze the information to optimize the search experience.

You need [specific access rights](docId\:diw38q5KnpauPmG4F3dcN) to access features in Optimizely Search & Navigation.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/74iRWA1pR9-dE-I_FcOxG_4c6ff6aa46cc41612f65f1acbaee98d8d190946a7d2efd83cdc7992b0eb7583b-image.png)

The **Statistics** view displays popular searches during a selected time period and reveals if matching content was found. You can filter search information by time interval, website, and language.

- **Most frequent searches** – Phrases searched for most often. Use your most frequent search keywords to create [best bets](docId\:RDHBaqBLSfzgMSk2-1wXn).
- **Searches without hits** – Phrases most often searched for *and* for which no results were found. To improve the user experience for searches without hits, add [synonyms](docId\:q8l4QvPHrwLfBMqXib_Qj), [autocompletes,](docId\:dzmUVJKRCRWNsGSOGXiqo) and [related queries](docId\:efzP1VzrtbU206T8uHTYT) to help users find relevant content.
- **Searches without relevant hits** – Searches that generated hits but had a low click-through rate. Phrases that are most frequently searched for *and* for which search results are clicked the least appear at the top. To improve the user experience for searches without relevant hits, create content, or use [related queries](docId\:efzP1VzrtbU206T8uHTYT) or [synonyms](docId\:q8l4QvPHrwLfBMqXib_Qj).

A window contains the following information if you click a search phrase in a list.

- matching search results (when using the **Most frequent searches** view)
- other searches performed by the visitor who submitted that search phrase

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/kexOq3vkftLuwJP88HVEr-20260722-164948.png)

From the **Statistics** view, you can select one or more search phrases and switch to the [optimization interface](docId\:ssKUksjE7mm9G3fE4P-5N) to work with best bets, autocompletes, related queries, or synonyms.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/eYb66PV_b2_F1bGEe8UOg_15ed79681eec6f37b8dc597670ceba0725aca0137dfb54d4f481cdfa1ed8e781-image.png)