---
title: Optimizely Visitor Group Criteria Pack
slug: cms-11/dev-docs/optimizely-visitor-group-criteria-pack
docTags: 
createdAt: 2026-07-22T19:45:18.655Z
---

:::hint{type="info"}
**Note**
The Optimizely Visitor Group Criteria Pack is for CMS 11 and is not available on later versions of CMS. The functionality was moved to the `EPiServer.Cms.AspNetCore` package.
:::

Visitor groups are a simple way of adding personalized content to your website.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/xrYxYcLFmTaLrG0S0Hthw_8d8bd33-visitorgroupcriteriapack2.png)

## Requirements

- No additional license fee.
- An Optimizely Content Management System (CMS) or Optimizely Customized Commerce installation.
- See [Add-ons platform compatibility](docId\:bXYbY3IauDz9fts3sKR_c) for package and version information.

## Installation

- CMS versions 7.5 and higher are [installed through NuGet](https://nuget.optimizely.com).

## Documentation

- [Personalization using visitor groups](docId\:wyCqTb22xPfbfyShuCwRm)