---
title: Optimizely Strategy Container Block
slug: cms-11/dev-docs/optimizely-strategy-container-block
docTags: 
createdAt: 2026-07-22T19:45:18.655Z
---

:::hint{type="warning"}
**Important**
This is legacy content because Advance was replaced by [Optimizely Content Recommendations](docId\:zlZB2nLvfYGcbRTeGig4M).
:::

The Strategy Container Block add-on lets editors and marketers configure strategies for Advance directly from the edit view. The block is added to Optimizely Content Management System (CMS) pages and uses the Advance API to retrieve content recommendations based on existing strategies like most popular or most viewed content.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/uzd9hT4P94_iyi7E7pRp5-20260722-194644.png "Add-gadgets.png")

## Requirements

- No additional license fee for the add-on.
- An Optimizely Content Management System (CMS) website with page view tracking installed.
- An [Advance account](https://www.episerver.com/products/platform/personalization/smart-content/).
- See [Add-ons platform compatibility](docId\:bXYbY3IauDz9fts3sKR_c) for package and version information.

## Installation

- Installed through [NuGet](https://nuget.optimizely.com).