---
title: The Widget Type "Basic chart (mailing-based)"
slug: campaign/docs/the-widget-type-basic-chart-mailing-based
docTags: 
createdAt: 2026-07-20T15:44:44.131Z
---

In [edit mode](docId\:cv4pbZxSJb1m5PXje4EFp), double-click a widget or hover over a widget and click **Edit**

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/yajL33xYL5IHqC_5JVryX-20260720-145437.png)

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![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/JdIw3KsDhuKLEnEeNQW11-20260720-145437.png)

You can make the following settings:

- **Title**. The title is displayed centered in a predefined font size. Leave the field blank if you do not want to display a title.
- **Messages**.
  - **Number of regular messages**. Enter the number of most recently created regular messages that you want to display. Transactional messages, test messages, and confirmation messages are excluded.
  - **Select messages**. Select one or more message drafts. You can select message drafts from transactional campaigns as well as regular message drafts.
  - **Group by campaign**. Select the check box to group the evaluated messages according to the assigned campaign.
- **Axis Definition**.
  - **Axis title**. Title of the Y-axis of the diagram. Leave the field blank if you do not want to display a title.
  - **Title color**. Select a color for the axis title. Define the font color by entering a hexadecimal value preceded by `#` (for example `#000000`). Alternatively, you can specify a color value using the color selector.
  - **Display on opposite side**. By default, the axis title is on the left side. Enable this option to display the axis title on the right side.
  - **Data source**. Select the KPI you want to create a KPI chart for. The KPIs are absolute values and refer to the messages stored in your client.
    - **Recipients**. Number of recipients to whom messages are sent.
    - **Opens**. Opened messages.
      - **(absolute)**. Total number of opens.
      - **(unique)**. Total number of unique opens. Multiple opens by a recipient are seen as a unique open.
      - **(absolute) in %**. Percentage of total opens in relation to the number of recipients.
      - **(unique) in %**.Percentage of unique opens in relation to the number of recipients.
    - **Clicks**. Clicked links.
      - **(absolute)**. Total number of clicks.
      - **(absolute) in %**. Percentage of total clicks in relation to the number of recipients.
      - **(unique)**. Total number of unique recipients that clicked an arbitrary link in a mailing. It does not matter how often and which link was clicked.
      - **(unique) in %**. Percentage of unique clicks in relation to the number of recipients.
    - **Bounces**. Messages for which bounces have been registered, including soft and hard bounces.
      - **(absolute)**. Total number of bounces.
      - **(absolute) in %**. Percentage of total bounces in relation to the number of recipients.
      - **(unique)**. Total number of unique bounces.
      - **(unique) in %**. Percentage of unique bounces in relation to the number of recipients.
    - **Soft bounces**. Messages for which soft bounces have been registered.
      - **(absolute)**. Total number of soft bounces.
      - **(unique)**. Total number of unique soft bounces.
      - **(absolute) in %**. Percentage of total soft bounces in relation to the number of recipients.
      - **(unique) in %**. Percentage of unique soft bounces in relation to the number of recipients.
    - **Hard bounces**. Messages for which hard bounces have been registered.
      - **(absolute)**. Total number of hard bounces.
      - **(unique)**. Total number of unique hard bounces.
      - **(absolute) in %**. Percentage of total hard bounces in relation to the number of recipients.
      - **(unique) in %**. Percentage of unique hard bounces in relation to the number of recipients.
    - **Responses**. Messages that return to the sending mail server (including reply, autoresponder, hard and soft bounce).
      - **(absolute)**. Total number of responses.
      - **(unique)**. Total number of unique responses.
      - **(absolute) in %**. Percentage of total responses in relation to the number of recipients.
      - **(unique) in %**. Percentage of unique responses in relation to the number of recipients.
    - **Unsubscribes**. Registered unsubscribes.
      - **(absolute)**. Total number of unsubscribes.
      - **(unique)**. Total number of unique clicks on an unsubscribe link.
      - **(absolute) in %**. Percentage of total unsubscribes in relation to the number of recipients.
      - **(unique) in %**. Percentage of unique clicks on an unsubscribe link in relation to the number of recipients.
    - **Complaints (absolute) in %**. Percentage of all spam complaints in relation to the number of recipients.
  - **Series title**. Enter a significant name for the created chart.
  - **Series type**. Select the display format of the chart.
    - **Area**. Line chart with colored area.
    - **Area-Spline**. Line chart with rounded corners and colored area.
    - **Column**. Column chart.
    - **Line**. Line chart.
    - **Spline**. Line chart with rounded corners.
    - **Scatter**. Values are displayed as separate points.
  - **Dash type**. Select the desired dash type from the drop-down list.
  - **Color**. Select a color for the displayed chart. Define the font color by entering a hexadecimal value preceded by `#` (for example `#000000`). Alternatively, you can specify a color value using the color selector.
  - **Display series**. Disable this option to hide the graph. You can reactivate a hidden data series in the Performance Dashboard overview at any time.
  - **Add Data Series**. Click **Add Data Series…** to add another graph.
  - **Add Axis Definition**. Click **Add axis Definition…** to add another Y-axis to the graph. The scale of the new Y-axis depends on the data series you create under this axis definition.