---
title: Standard values of a product offer
slug: campaign/docs/standard-values-of-a-product-offer
docTags: 
createdAt: 2026-07-20T15:44:22.808Z
---

The content interface paragraph can load the following product data:

1. the product’s unique ID (not displayed in the message)
2. up to 10 text elements per product offer, in which you can enter the heading for a product offer, the product description, or the product price
3. up to 3 text links per product offer, such as calls to action (*Buy now*, *Learn more*, and so on)
4. up to 6 product images per product offer (by entering a URL)
   - up to 6 links to product images (one link per image) that direct the recipient to additional information by clicking the image
   - up to 6 alternative texts for product images in case a recipient cannot load product images and to support accessible messages

:::hint{type="info"}
**Note**

You can also transfer up to 20 additional datasets as metadata for [HTML layout](docId\:HODstkwUK8YAeSOzCtvBj) program logic.
:::

The following image shows the components of your product offer.

![Image: Components](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/hD5g2VmH7k0FZ8W9eXRP5-20260720-145333.png "Image: Components")