---
title: Service description
slug: campaign/docs/service-description
docTags: 
createdAt: 2026-07-20T15:45:10.448Z
---

Optimizely Campaign lets you run dialog marketing campaigns on channels and send professional marketing messages by email, [Mobile Push](docId:9JKxiG27XeArIxP1whZTj), [Web Push](docId\:sbC9frX_55rtOtIoYI5xP), [print](docId\:XHWISDKwuHnaGu9TjmLBm) or [SMS](docId:6BKJrwuLTHsGF0t3j0-rZ) from a single software package.

Optimizely Campaign comes fully integrated with the tools for one-to-one dialogs with your customers:

- [Omnichannel marketing campaigns](docId\:D6mUMMlWQoX5MlASdqPf2)
- [One-shot campaigns](docId\:zOHDG45t9hQbMh6BtW41A)
- [Marketing Automation](docId\:zOHDG45t9hQbMh6BtW41A)
- [Transactional mails](docId\:zOHDG45t9hQbMh6BtW41A)
- [Easy creation of professional mailings](docId\:y3UM_o4832Oh8hL8TbjfQ)
- [Opt-in processes](docId\:zOHDG45t9hQbMh6BtW41A)
- [Recipient management](docId\:LaZTfkp6P1RHYL1YjPIb7)
- Powerful [segmentation](docId\:Q0sHD97DrLuQme6HS011J) and [analysis](docId\:NjrDn4iXAk3z3oaxrIWh1) tools that let you analyze the success of your mailings for each recipient, and generate reliable data for your marketing research.
- Self-Service [Domain Management](docId\:okWaVWYG4AjiZmXTA2jsF)

 Optimizely Campaign communicates with your web shop, customer relations management system or web analytics service provider to do the following:

- [Automatically display products](docId\:X8JkDwFm2USAnWXFghQ7h) from your web shop in your messages
- Create [target groups](docId\:Q0sHD97DrLuQme6HS011J)
- Create [personalized product recommendations](docId\:X8JkDwFm2USAnWXFghQ7h)
- Consolidate your customer relationships through successful [closed-loop marketing](docId\:X8JkDwFm2USAnWXFghQ7h)

Optimizely Campaign is TÜV-certified as compliant with [ISO 27001](docId\:h_VQaMbly46CwIThiW6bs) and a member of the Certified Senders Alliance (CSA).