---
title: Segmentation
slug: campaign/docs/segmentation
docTags: 
createdAt: 2026-07-20T15:44:31.526Z
---

## [segmentation.mdx](docId\:Q0sHD97DrLuQme6HS011J)Target groups

Successful dialog marketing: Target, attract, inform and engage your customer segments with custom content. Optimizely Campaign helps you define [target groups](docId\:fyUCvFswwt7cmTBr2k8Nk) to ensure that your mailing content and subject lines are relevant to every one of your recipients.

- Recipient-based filter criteria, which can be based on any recipient list field
- Action-based criteria, such as clicks, open, hard and soft bounces, and post clicks
- Campaign-based criteria for linking several [Marketing Automation](docId\:X3ucB0-71DLXK11dD1dXB) campaigns
- Use of operators: contains, starts with, ends with, equals
- Use of mathematical operators for numeric fields
- Use of time-based operators for date fields
- Boolean operators (`true` or `false`)
- Instant target group analyses
- Ad-hoc target groups created from Live Analytics segments with a single click

## Click profiles

Categorize your recipients’ clicking behavior with [click profiles](docId\:Rl2kdScyO-J8T2FGwURJ5). Rule-based click profiles provide information about your campaign's performance, instead of complex individual mailing and campaign analyses.

- Cross-campaign click profiles
- Manually assign click profiles
- Rule-based click profile assignments based on wildcards
- Rule-based click profile assignments based on regular expressions