---
title: Promoting on anniversaries
slug: campaign/docs/promoting-on-anniversaries
docTags: 
createdAt: 2026-07-20T15:45:24.799Z
---

Anniversaries are opportunities to contact your customers and maybe include a coupon. You can use the dates of registering with your site, newsletter signup, or a birthday, provided in an optional form field.

For example, set up a target group formatted as **recipient list field: birthday: is anniversary**. You may want to include a coupon in a birthday mailing. Create three mailings:

- one with an image for men
- one with an image for women
- one (labeled "fallback" in the image below) with a neutral image for recipients whose gender is unknown

The following steps set up this example.

1. Use the **Advanced** node as the starting node. This queries target groups at set intervals. With birthday mailings, a target group should be screened daily for **has birthday**.
2. Create a branch node to sort recipients by gender.
3. Each group receives the appropriate birthday mailing.
4. Recipients whose gender is unknown receive the third mailing.

:::hint{type="info"}
**Tip**

You may set up an anniversary campaign in the same manner. Change the target group to **has anniversary**.
:::

![Image: Birthday mailing](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/P7RsN05q4pHHo-yOV0Flm-20260720-145306.png "Image: Birthday mailing")