---
title: Optimizely Platform
slug: campaign/docs/optimizely-platform
docTags: 
createdAt: 2026-07-20T15:45:39.134Z
---

Optimizely Campaign is part of the [Optimizely Digital Experience Platform](../../cms-12/get-started/overview-of-optimizely-products.mdx) (DXP). Here, you will find basic information and links to documentation for other parts of this platform.

## Optimizely Commerce Connect

The Commerce Connect integration lets you import the latest product data into Campaign, and make catalog content available when adding product recommendations to messages. The [content interface paragraph](docId\:php17wfbpZtS4wLmVkeFG) imports product data such as offer texts and product images, from your e-commerce system into the [email editor](docId\:jRJZaVEfgoLqt9ai1hzyD). For more information, see [Commerce-Campaign integration](https://docs.developers.optimizely.com/commerce/v14.0.0-commerce-cloud/docs/commerce-campaign-integration) in the developer documentation

## Optimizely Connect for Campaign

With this extension, you can connect Optimizely Campaign with Optimizely CMS and [Optimizely Forms](../../cms-12/forms/optimizely-forms.mdx), to collect visitor data entered in website forms, and pass that on to be used in campaigns. For more information, see [Connect for Campaign](docId\:EKO5aFKrSjsNR6Mgr7hQf) in the developer documentation.

## Optimizely Data Platform

Use [Optimizely Data Platform](../../data-platform/get-started/get-started-with-odp.mdx) (ODP) for creating customer segments that you can use in your campaigns. The customer information in ODP is based on tracking of online visitor behavior, such as viewing content or products.

## Optimizely Email Product Recommendations and Triggered Messages

You can use Optimizely Email Product Recommendations and Triggered Messages to [create triggers for sending automated personalized messages](../../product-recommendations/email-product-recommendations/triggered-messages/optimizely-triggered-messages.mdx) through Optimizely Campaign. These transactional messages are initiated by on-site actions of a recipient, for example abandoning a shopping cart on an e-commerce site.