---
title: Mark chat for Optimizely Campaign
slug: campaign/docs/optimizely-opal-chat-for-campaign
docTags: 
createdAt: 2026-07-20T15:44:18.284Z
---

## About Optimizely Agent Platform

[Optimizely Agent Platform](docId\:IzAAN1fw7whD1HB4iODAB) is an agent orchestration platform that helps you explore complex questions, provides clear answers about the Optimizely platform, and offers instructions with links to relevant articles. Mark automates tasks, surfaces insights, and guides decision-making. Mark adapts its communication style to your technical expertise, helping you work smarter and complete tasks more efficiently.

:::hint{type="warning"}
**Important**

Administrators must grant users access to Agent Platform.

Agent Platform is enabled by default for eligible customers, but users do not have access until an administrator enables it for each individual using Opti ID. For steps, see [Get started with Optimizely Agent Platform for administrators](docId\:pe0pbUJveWrG8ewvZWDRE).
:::

Click **Ask Mark** to open Mark chat, which helps you find information, automate tasks, and enhance your product experience. See [Optimizely Agent Platform overview](docId\:IzAAN1fw7whD1HB4iODAB) for information. To close Mark chat, click **Ask Mark** again or click **Close**.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](#).
:::

## Prerequisites

For using Mark chat in Campaign you need to:

- Log in to Campaign with Opti ID,
- have a role with access to Mark chat in Opti ID (for example, **Mark User**),  see also [Opti ID roles and permissions](docId\:kwj5GClJJTxjDSdDQSd-o),
- use a Campaign Client which is in an organization that has an Agent Platform instance.

## Agent Platform features

- [Mark chat for Campaign](../../campaign/basics/optimizely-opal-chat-for-campaign.mdx).
- Use [System tools for Campaign](docId\:DRjm2hHrRCvBZQgTEBukD).
- Translate the full content (body, subject, preview, and alt-texts) of a specific email using the [Email Content Translation agent](docId\:IF7rqFosZvzPd1p5-7_DS).
- Send Mark newsletter content from Optimizely Campaign to get structured feedback and detailed recommendations for improvement using the [Email Optimization agent](docId\:aaoMWiCCW-TWVvs4ipUl7).
- Create three highly effective pairs of subject lines and preview texts (focusing on urgency, curiosity, and benefit) using the [Subject & Preview Text Ideation agent](docId\:YKzJ5nXGart1DVazwK9R2).
- Analyze provided email content to suggest accessible alt-text and titles for the images included using the [Image Metadata Ideation agent](docId\:sNxD1VU4El4LqJykzAuC4).
- Analyze and compares email campaign performance using key performance indicators (KPIs) to identify success factors and performance differences with the [Email Performance Comparison agent](docId\:ug9nTEQ7Oe6qJqX_L96Fd).
- Generate a standardized campaign brief from a few inputs using the [Campaign Brief Generation agent](docId\:NWG9_r2NJlWBZSVRdOHlO).
- Generate a complete Smart Campaign flow architecture, including node sequences, A/B test variants, timing, and a master send schedule, from a campaign brief using the [Smart Campaign Design agent](docId:9kqGA3-qDmjqxDnwbuucR).
- Analyze predictive eye-tracking maps to identify visual hierarchy issues and get prioritized layout recommendations for your email designs using the [Eye Tracking Auditor agent](docId\:KG9N4LWmoDSEILjsh6wHd).

## Usage

How Mark chat displays varies by entry point and conversation state. The following screenshots provide a general reference for typical layouts.

### Through the Agent Platform website

When accessing through the Agent Platform website, opal.optimizely.com, Mark chat displays similar to the following:

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/rsJcYKo5p_nWVG1SvlnQN_through-the-opal-website-1.png)

1. **Search Mark chat history** – Search your previous chats with Mark.
2. **New Chat** – Start a new chat. Start a new chat when switching topics to keep Mark's responses and chat thread history focused.
3. **More options** – Click **Bulk Select** to choose multiple chat threads, then click **Delete**.
4. **Show or hide** **Chat history** – Toggle the Chat history panel to show or hide.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/z5YA21sBvW4Byu9v0NF_b_through-the-opal-website-2.png" size="60" isUploading="false" width="800" height="461" darkWidth="800" darkHeight="461" showCaption="false" indent="1"}

5. **Set Product Instance** – Select the Optimizely instance that Mark should refer to.
6. **Chat history** – Go to previous chat threads with Mark.
7. **Chat thread options** – Additional options to update your chat threads, including the option to copy the chat, copy the chat ID, pin the chat to top of the sidebar, rename the thread, and delete the chat thread. You cannot retrieve deleted chats.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/PRXAFEV6wk7xqmgLNkFog_through-the-opal-website-3.png" size="60" isUploading="false" width="800" height="790" darkWidth="800" darkHeight="790" showCaption="false" indent="1"}

8. **Regenerate** – Have Mark respond differently to the same query.
9. **Create skills** – Create an [organization](docId\:N3n_NnF8J0Ykujmp2Sg00) or [personal](docId\:us7iZ6Rvo_03yXtLw_vdr) skill based on your conversation with Mark.
10. **Copy** – Copy Mark's response to your clipboard.
11. **Give feedback on a response** – Click **Thumbs up** if Mark's response helped. Click **Thumbs down** if it did not help.
12. **Chat with Mark**
    - **Ideate and prompt** – Ask Mark to research, brainstorm, create things, provide a summary, and so on. Mark can explain terms, walk you through configuration steps, or point you to relevant documentation. It can evolve a rough idea into something more complete, such as expanding a hypothesis or completing a concept.
    - **Translate content or tone** – Translate text into other languages or rewrite content to fit a specific tone or audience.
    - **Research online** – Ask Mark to search the web, summarize content, or extract key information from provided URLs.
    - **Sample queries**
      - *Summarize this document into key takeaways.*
      - *Extract the details from this timeline and present them to me as a list.*
      - *Give me the audio text and timestamps from this file so I can copy and paste into a subtitle .mov file. Remove any "ums" and "ahs" from the text.*
      - *Develop a test plan for a web experiment comparing two different call-to-action button designs to determine which drives more user engagement.*
      - *Using Optimizely Feature Experimentation, set up a feature flag for the new checkout process and outline a strategy for its gradual rollout and A/B testing.*
      - *How should we personalize content for anonymous users versus logged-in users?*
      - *Extract the key points from this video and create a blog post to promote them.*
    - **Undo** – Press Ctrl+Z (Windows) or Cmd+Z (Mac) to undo text typed or pasted in the chat input.
13. **Add** – Upload files and ask questions about their content, or add connectors. See [Supported file types in Optimizely Agent Platform](docId\:YYVLgm6QM2za-Mrx3kOQU) and [Connector tools overview](docId\:eeUZC_bU6INq4qTCkqXjU).
14. **Mention Agent** – Select an agent to run.
15. **Use skill** – Select skills to use. Enter */* and select the skill.
16. **Response speed** – Select the speed Mark takes for its response. See [Chat modes in Mark chat](docId\:qLiaMrxTwb6EJGJyLYjOr).
17. **Submit** – Submit a request to Mark. Click **Stop** at any time to end Mark's execution. See [Stop a response](docId\:Tc5INv0sD84CV-dmcxCxv).

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Z4HjoXarUAjFeLGDWeHn7_through-the-opal-website-4.png" size="100" isUploading="false" width="800" height="135" darkWidth="800" darkHeight="135" showCaption="false" indent="1"}

Messages sent while Mark is responding display as queued cards and send automatically when the current response completes. See [Queue messages while Mark works](docId\:Tc5INv0sD84CV-dmcxCxv).

### In an Optimizely product

When accessing Mark chat through an Optimizely product by clicking a button, such as **Ask Mark**, Mark chat displays similar to the following:

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/PZKlTYj-6V5kFAM0vUzgE_in-an-optimizely-product.png)

1. **Search Mark chat history** – Search your previous chats with Mark.
2. **New Chat** – Start a new chat thread. You should start a new chat when switching topics to keep Mark's responses focused and your chat thread history focused on the topic.
3. **More options** – Click **Bulk Select** to choose multiple chat threads, then click **Delete**.
4. **Toggle sidebar** – Show or hide the chat history sidebar.
5. **Fullscreen** – Expand the Mark chat window to take up your entire browser window.
6. **Dock to the side** – Dock the Mark chat as a panel to the side of your browser window. The icon updates to **Pop it out** :inlineImage[]{src="https://app.archbee.com/guide-media/01K6G3XH6TM8ZS36YSVPMYA3JM" alt caption}when docked.
7. **Close** – Close the Mark chat window.
8. **Chat history** – Go to previous chat threads with Mark.
9. **Chat thread options** – Additional options to update your chat threads, including the option to copy the chat, copy the chat ID, pin the chat to top of the sidebar, rename the thread, and delete the chat thread. You cannot retrieve deleted chats.
10. **Add** – Upload files and ask questions about their content, or add connectors. See [Supported file types in Optimizely Agent Platform](docId\:YYVLgm6QM2za-Mrx3kOQU) and [Connector tools overview](docId\:eeUZC_bU6INq4qTCkqXjU).
11. **Mention Agent** – Select an agent to run.
12. **Use skill** – Select skills to use. Enter */* and select the skill.
13. **Response speed** – Select the speed Mark takes for its response. See [Chat modes in Mark chat](docId\:qLiaMrxTwb6EJGJyLYjOr).
14. **Submit** – Submit a request to Mark. Click **Stop** at any time to end Mark's execution. See [Stop a response](docId\:Tc5INv0sD84CV-dmcxCxv).

Messages sent while Mark is responding display as queued cards and send automatically when the current response completes. See [Queue messages while Mark works](docId\:Tc5INv0sD84CV-dmcxCxv).

## Prompt engineering for Mark chat

Make the most of Mark by communicating your requests clearly and effectively. Prompt engineering involves crafting precise prompts to get the best results. You can boost Mark's ability to support your marketing and product development work with a few simple principles.

### Key principles of effective prompting

- **Clarity and specificity** – Just like giving instructions to a human assistant, clarity and specificity are crucial for Mark chat. Avoid vague or ambiguous language. The more precise you are with your request, the more accurate and relevant Mark's response is.
  - **Instead of** – *Tell me about marketing.*
  - **Try** – *Generate a list of content marketing strategies for ecommerce businesses targeting Gen Z.*
- **Context and background** – Provide relevant context and background information to help Mark understand your request better. This can include details about your target audience, campaign objectives, brand guidelines, or specific Optimizely functionalities you want to utilize.
  - **Instead of** – *Create a campaign brief.*
  - **Try** – *Create a campaign brief for a new product launch targeting millennials, with a budget of $10,000, focusing on social media channels, and aligning with our brand's sustainability values.*
- **Desired output format** – Specify the desired format for Mark's response, such as a list, a paragraph, a table, or code. This information helps Mark structure its output in a manner that is useful to you.
  - **Instead of** – *Analyze our A/B test results.*
  - **Try** – *Analyze the A/B test results for the homepage banner, comparing variations A and B, and provide a table summarizing the click-through rate, conversion rate, and statistical significance for each variation.*
- **Iterative refinement** – Do not expect the perfect response on the first try. Prompt engineering is an iterative process. Start with a general prompt, then refine it based on Mark's initial response. Experiment with different phrasings, keywords, and levels of detail to fine-tune the output.
- **Examples and demonstrations** – Provide examples or demonstrations of the desired output to improve Mark's understanding. You can refer to past campaigns, content pieces, or reports as templates for Mark.
  - **Instead of** – *Write a blog post about A/B testing.*
  - **Try** – *Write a blog post about A/B testing, similar in style and tone to the example provided in this link: \[link to example blog post]. Focus on the benefits of A/B testing for Optimizely Experimentation users.*

### Tips for effective prompting

- Be clear and specific in your requests.
- Provide context and background information.
- Use examples to illustrate the desired output.
- Break down complex tasks into smaller, more manageable steps.

## Example prompts for Campaign

You could use promps like the following within Campaign. With the string in the beginning, starting with @, you select an agent that is suitable for the task at hand.

- @translation\_mail\_content Localize the content of the message node "Creativity bundle" in the Campaign with the ID "12345" for an audience of french-speaking Canadians in the age range of 20-40!
- @newsletter\_check Check the content of the message node "Offer for long-term customers" in the campaign with the ID "67890"! The content is intended for women between 30 and 50 who are interested in healthy, sustainable cosmetics and fashion.
- @subject\_previewtext\_ideation Give me ideas for the message node "Nutrition for Athletes" in the campaign with the ID "54321".

## Image features in Mark chat

Use Mark chat to create original images or make changes to existing ones by sending a request with a prompt and optional settings.

### Create images

To generate an image, send Mark a prompt describing what you want to create. Also include the following optional parameters to customize the result:

- **Prompt** – Description of the image you want to generate. More detail leads to better results.
- **Aspect ratio** – Shape of the generated image. If not specified, Mark uses 1:1. Example aspect ratios:
  - **1:1 (Square)** – Good for profile pictures or Instagram posts.
  - **4:3 (Standard landscape)** – Common for older TVs or digital cameras.
  - **16:9 (Widescreen landscape)** – Standard for modern TVs, YouTube videos, and presentations.
  - **9:16 (Vertical portrait)** – Ideal for Instagram Stories, TikTok, and mobile content.
- **Number of images** – Total number of image variations to generate, up to four. If you do not specify, Mark generates one.

:::hint{type="info"}
**Note**

Be as specific as possible in your prompt to get the best results. Include details such as style, lighting, background, or mood.
:::

**Example prompt** – *Using the brand knowledge you have for Optimizely, create three images for a header image for a blog on Optimizely.com about Optimizely Agent Platform?*

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/RyYSYj3543kgy5M6oIlDr_opal-image-generation.png)

Click **Edit** for an image to open Mark's [Image editor](docId\:W8pZzvN4HlbsgeW5762it). Use the image editor to refine the generated image without recreating it. Select an element, draw over an area, or outline a region with a shape to edit the image.

![Mark chat displaying two images it generated.](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/uy9c8xk-kjXzq7gZ7An1B-20260720-145147.png)

![Mark chat displaying two images it added trees to.](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/0i9976e1kAW-5dmomZwst-20260720-145147.png)

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::