--- title: Measures slug: campaign/docs/measures docTags: createdAt: 2026-07-20T15:45:45.291Z --- You can use the following measures for Deep Analytics reports: ## Mailings | Measure | Description | | ----------------------------- | -------------------------------------------------------------------------------------- | | Number of mailings (absolute) | Total number of outgoing mailings | | Total volume | Number of recipients + Number of responses (total, non-unique) less skipped recipients | ## Recipients | Measure | Description | | ----------------------------------- | ----------------------------------------------------------------------------------------------------------- | | Unique recipients | Number of unique recipients. If a recipient receives multiple mailings, the recipient is only counted once. | | Recipients (absolute) | Total number of recipients | | Recipients minus bounces (absolute) | Total number of recipients whose email addresses did not produce a bounce (message of non-deliverability) | | Recipients minus bounces (%) | Percentage of recipients whose email addresses did not produced a bounce (message of non-deliverability) | ## Opens | Measure | Description | | -------------------------- | ---------------------------------------------------------------------------------------- | | Unique opens (absolute) | Total number of unique opens. Multiple opens by a recipient are seen as one single open. | | Opens (absolute) | Total number of opens | | Unique open rate (%) | Percentage of unique opens in relation to the number of recipients minus bounces | | Open rate (%) | Percentage of total opens in relation to the number of recipients minus bounces | | Unique gross open rate (%) | Percentage of unique opens in relation to the total number of recipients | | Gross open rate (%) | Percentage of total opens in relation to the total number of recipients | ## Clicks | Measure | Description | | ------------------------------- | --------------------------------------------------------------------------------------------------------------------------------- | | Unique clicks | Number of unique recipients that clicked an arbitrary link in a mailing. It does not matter how often and which link was clicked. | | Clicks (absolute) | Total number of clicks | | Click rate (%) | Percentage of total clicks in relation to the number of recipients minus bounces | | Unique click rate (%) | Percentage of unique clicks in relation to the number of recipients without bounces | | Unique gross click rate (%) | Percentage of unique clicks in relation to the total number of recipients | | Gross click rate (%) | Percentage of total clicks in relation to the total number of recipients | | Effective unique click rate (%) | Percentage of unique clicks in relation to the unique opens | ## Responses | Measure | Description | | ------------------------------- | ------------------------------------------------------------------------------------------------- | | Unique responses (absolute) | Total number of unique responses | | Unique response rate (%) | Percentage of unique responses in relation to the number of recipients minus bounces | | Unique autoresponder (absolute) | Total number of unique autoresponder messages | | Unique autoresponder rate (%) | Percentage of unique autoresponder messages in relation to the number of recipients minus bounces | | Unique replies (absolute) | Total number of unique replies | | Unique reply rate (%) | Percentage of unique replies in relation to the number of recipients minus bounces | | Unique bounces (absolute) | Total number of unique bounces | | Unique bounce rate (%) | Percentage of unique bounces in relation to the number of recipients | | Unique hard bounces (absolute) | Total number of unique hard bounces | | Unique hard bounce rate (%) | Percentage of unique hard bounces in relation to the total number of bounces | | Unique soft bounces (absolute) | Total number of unique soft bounces | | Unique soft bounce rate (%) | Percentage of unique soft bounces in relation to the total number of bounces | ## Unsubscribes | Measure | Description | | ------------------------------- | --------------------------------------------------------------------------------------------------------- | | Unique unsubscribes (absolute) | Number of unique clicks on the unsubscribe link | | Unique unsubscribe rate (%) | Percentage of unique clicks on the unsubscribe link in relation to the number of recipients minus bounces | | Unique net unsubscribe rate (%) | Percentage of unique clicks on the unsubscribe link in relation to the total number of recipients | ## Post-click These measures are available only if post-click tracking is configured for your client. If you select the **Post-click...** measure, a new window opens where you can define the measure. To do this, perform the following steps: 1. Enter a **name**. 2. Select a **service**. (If you use only one service, it is already selected.) 3. Select whether the measure you want to create is a number (**count**), a **sum** or an **average**. - If you select **Sum** or **Average**, select a post-click value from the drop-down list. If you do not want to filter this value further, save the definition. - If you select **Count**, no filters are added. 4. To add filters, in the **Filter** area, click **Add** ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/6PfPsI6PINd93Wz-wJrih-20260720-145457.png) and select an operator. The operators depend on whether the selected post click represents a number or a string value. 5. Enter a reference value to compare the post-click value with. This comparison is executed according to the operator selected in the previous step. 6. Click **Submit** ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/DrDrDVDxfgb7D7URPerPi-20260720-145457.png). 7. To add more filter values, click **Add** ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/NoQR5DfsE8YTqPc7i_E_W-20260720-145457.png) and repeat the previous steps. 8. Click **Save**. The newly created post-click measure appears in the **New Report** window in the **Report Data** tab. :::hint{type="info"} **Tip** **Entering multiple values** If you select **is one of the following values**, you can enter multiple values in one text box; for example, if you want to copy values from a CSV file: 1. Select the operator **is one of the following values** and enter the values, for example, comma-separated. 2. Open the drop-down list, click the scissors symbol (**Separate multiple values**) and in the box, enter the used delimiter symbol. 3. Click **Submit** ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/HYwJ3oWBOkuG5v976g9sd-20260720-145457.png). The entered values are now handled as single values. :::