---
title: Lead synchronization
slug: campaign/docs/lead-synchronization
docTags: 
createdAt: 2026-07-20T15:44:31.227Z
---

# About lead synchronization

This topic describes the lead synchronization that lets you import leads generated on social networks or other external sources into Optimizely Campaign recipient lists.
Currently, lead synchronization is only available for leads from Meta (Instagram and Facebook Lead Ads).

# Managing synchronization tasks

In the menu bar, select **Administration > Lead synchronization**. You can manage synchronization tasks as follows:

- Create. To create a new synchronization task, click **Create…**. (See **Creating synchronization tasks** below).
- Edit. Select an inactive synchronization task and click **Edit…**. Edit the synchronization task as described under **Creating synchronization tasks**.
- Delete. Select an inactive synchronization task and click **Delete**.
- Start. Select an inactive synchronization task and click **Start**.
- Pause. Select an active synchronization task and click **Pause**.
- Log. Select a synchronization task and click **Log**. The **Log Messages** window opens. In the overview, you can find information such as opt-in notifications and error messages for the selected synchronization task.

## Creating synchronization tasks

1. Click *Create…* and select the lead source.
   → A pop-up window for logging into the external service is displayed.
2. Log in to your account of the external service.
   → The pop-up window of the external service closes.
3. If you are not automatically forwarded to the next page in Campaign, repeat step 1.
4. Configure the synchronization task:
   - Name. Enter a name for the synchronization task.
   - Source Page. Select the source page from the drop-down list.
   - Lead Form. Select the lead form from the drop-down list.
   - Recipient List. In the drop-down list, select the recipient list to which you want to import the leads. (You can only select opt-in recipient lists.)
   - Update existing recipient data. To update existing recipient data with that of the imported leads, activate the check box.
   - Opt-in process. Select a double opt-in process from the drop-down list.
5. Click *Next*.
6. In the *Row Mapping* tab, assign a lead form field to each of the recipient list fields by selecting them from the drop-down lists. If you do not want to import data into certain recipient list fields, select **---**.
7. Select the *Fixed value* check box to change the drop-down list to an entry field in which you can enter any text or value (except for the *Email* field). This value or text is then imported into the corresponding field for each record.
8. Click *Next*.
9. Click *Finish*.

→ Newly created synchronization tasks are directly active and start automatically. For example, as soon as a user clicks on a Facebook Lead Ad and submits their data in the form, the contact data is imported into the selected opt-in recipient list.