---
title: Introduction to the Basics
slug: campaign/docs/introduction-to-the-basics
docTags: 
createdAt: 2026-07-20T15:44:21.302Z
---

This section describes the basics of Optimizely Campaign to get started.

- [Getting started](docId\:gWB0sUbzGmPaZwvUzaKV5). Learn more about Optimizely Campaign and create a campaign.
- [Logging in](../../configured-commerce/optimizely-configured-commerce/administer-a-website/security/windows-active-directory-sso-login.mdx). Work with the Optimizely Campaign user interface, including logging in and out.
  - [Start page](docId\:PmNPgvNucBrAG5Rw8f41f)
  - [Lists and folders](../../configured-commerce/optimizely-configured-commerce/administer-a-website/admin-console/customize-system-lists.mdx)
- [User management](../../configured-commerce/optimizely-configured-commerce/customers/assign-customers-to-users.mdx). Set up user accounts and permissions.
- [Roles](docId:3N1g-oEQ-ge6AXtyp-hQ0). Create permission profiles.
- [Clients](docId\:arTJYSVWfALy5hoOwtnnu). Layout of the Optimizely Campaign working environment.
- [Deliverability basics](docId\:YGM2UPli_WVyiQkluoxnT). Information and best practices for a successful deliverability of emails.
- [Exclusive IP addresses](docId\:PU0gekvx2iL7Us85C_eTn). Information on dedicated IP addresses.
- [ISO 27001 certification](docId\:h_VQaMbly46CwIThiW6bs). Gives you the guarantee that Optimizely's safety management for operation, service and development of email marketing platform complies with internationally recognized standards regarding data and information security.
- [Service description](docId\:m2d6w57VBhFqz4-q1t6_M). Overview of standard functions and upgrade options.