---
title: Introduction to recipients
slug: campaign/docs/introduction-to-recipients
docTags: 
createdAt: 2026-07-20T15:45:41.920Z
---

This section shows how to manage active and inactive recipients, create target groups, and send personalized content to customer segments.

## Video tutorial: Recipients overview

## Sections overview

- [Recipients overview](docId\:VMzatoDq75F2ROgHPxj2h) – Functions for working with recipient data sets.
- [Trial import](docId\:rXV2Tk_dyUNylnEnha2RX) – Check the data in a recipient list before the actual import.
- [Import](docId:1M-KVBH4G70YABJzhaIFE) – Import recipients into a recipient list.
- [Export](docId\:YXeba_anqD1GFYKhlD3Qz) – Export recipients to a CSV file.
- [Cross-checking recipients](docId\:jq95t_AcUq8nwAlc79S5F) – Identify the recipients of a mailing and the internal lists used.
- [Recipient lists](docId\:L53EzON75pvIjvC0_KROP) – Copy, edit, and clear recipient lists.
- [Target groups](docId\:fyUCvFswwt7cmTBr2k8Nk) – Generate, use, and analyze segments.
- [Opt-in](docId:1E5S4MmWzP3r8i1F0zA9e) – Information on the opt-in procedure.
- [Unsubscribers](docId:2wUKfol9g5WNDgfoer24-) – Manage recipients who have unsubscribed from a mailing.
- [Recipient history](docId\:Fcp1i8-RQOrPL1CXocApi) – Display mailing progress with individual recipients.
- [Export mailing and performance data](docId\:BxkIibwCnUvJostkRTB9z) – Export response data as CSV or XML.
- [Click profiles](docId\:Rl2kdScyO-J8T2FGwURJ5) – Create, edit and assign click profiles.
- [Responses](docId\:qcemctqtpmjnqj9G2CD5g) – View bounces and replies.
- [Blocklist overview](docId\:bN4TdJLisJkf2KjuWe-wA) – Manage the blocklist.
- [Preference Center](docId:_QGsa1Yqx93H2fMxn7Wmg) – Set up a Preference Center for profile self-administration.
- [Connect for Campaign](../../cms-12/optimizely-apps/optimizely-connect-for-campaign.mdx) – An add-on that connects Optimizely CMS, Optimizely Forms, and Optimizely Campaign.