---
title: Introduction to managing content
slug: campaign/docs/introduction-to-managing-content
docTags: 
createdAt: 2026-07-20T15:44:38.502Z
---

The Optimizely Campaign’s content management system lets you create, edit and manage mailing content, and design interactive and personalized content.

- [Edit mailing content](docId\:rD-VtF8elYloBPhROMnqf). Use the integrated content editor.
- [Template Kit](docId\:jRJZaVEfgoLqt9ai1hzyD). Create and edit mailings with the mailing kit.
- [Field functions](docId\:yf47bFjaIzEvsqGSfVXdw). Script and use field functions.
- [Coupon system](docId\:V5OJDVRBAoUBDge9djCe6). Create coupon blocks and embed coupons in mailings.
- [Countdown timers](docId\:E4-vsgYUCrM-ZF4wtByIh). Create countdown timers and embed them in mailings.
- [Click2Go](docId\:wzGkVAcQDEINewcRRAVGv). Create call-to-action buttons and embed them in mailings.
- [Easy Copy](docId:20HVrAQbvcFMxEJ30NmSv). Copy mailing content.
- [Mobile Fusion](docId\:LSqRYka4YUObXG4A11tQL). Optimize mailings for mobile display.
- [Attachments](docId\:KAlzH88Fiu9XwgB5rsjN5). Upload and edit attachments.
- [Prefix or suffix subject line](docId\:BtP63KCwiNGtI_vKdh3lP). Enable text to be automatically added to subject lines.
- [Uploading files](docId:_pJzw05ON-d8UPIf8H-hR). Upload files manually.
- [Publish mailing](docId:7btQZs8BhqlS309dKXApL). Copy mailings to other clients.
- [Video emails](docId\:qyJCgoZLhOZ21SOWBfnQ9). Embed videos in mailings.
- [Designing a newsletter](docId\:XlQykcpYbJI37ddIRfLYt). Layout tips for newsletter design.