---
title: Introduction to Deep Analytics
slug: campaign/docs/introduction-to-deep-analytics
docTags: 
createdAt: 2026-07-20T15:45:44.696Z
---

Deep Analytics is a report suite that you can configure to measure the success of your campaigns and evaluate mailings in detail. Select measures and group them by time period, target groups, click profile, and other factors.

To manage reports and report templates, open the Optimizely Campaign menu and select **Analytics** > **Deep Analytics**.

![Image: Deep Analytics report templates and executed reports](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/IpKh6p1T_32BYS6OafKsh-20260720-145435.png "Image: Deep Analytics report templates and executed reports")

:::hint{type="info"}
**Tip**

**Up-to-date data**

When you execute a Deep Analytics report, it aggregates up-to-date data. The report's measures may vary slightly from those in the mailing overview, because the data is not aggregated at each request, but in fixed chronological intervals.
:::

Learn more:

- [Creating report templates](docId:6CAQJV5RMlTtGcCFqgxb9)
- [Executing reports](docId:7bWzfniXvCSmaY6J0PRUW)
- [Displaying reports](docId\:yYQqYyc8hgUhaZjkGssPI)
- [Opening CSV files with Excel](docId:9V-uiPLUo_uA5toM2j_Gx)
- [Pivot tables](docId:-kWb0hchhf0rHnXo40fv2)