---
title: Introduction to Content paragraphs
slug: campaign/docs/introduction-to-content-paragraphs
docTags: 
createdAt: 2026-07-20T15:44:31.227Z
---

Within your mailing's [Grouping paragraphs](docId\:qsnzhDQaoiNvF1uwXSaBR), you can insert the following types of content paragraphs and fill them with content. To do this, click **New: Content Paragraph** and select the desired type.

- [Product paragraph (legacy)](docId\:xsJ-O21qLAnMTyvaoUzKU). Adds a paragraph with predefined fields for product details. See also: [General settings](docId:_tFz-uO3tstT14z9bsx80).
- [Product paragraph with content interface (legacy)](docId\:c5mmSR15uvzdt4o8873ne). Imports product data, such as offer texts and product images, from your webspace or server into the Template Kit.
- [Content interface paragraph](docId\:php17wfbpZtS4wLmVkeFG). Add items from your web shop to a mailing.
- [Source code paragraph](docId\:h8EwPYq8sIbeWmC4tzIAJ). Enter HTML and a separate text version.
- [Text or image paragraph](docId\:aK97U7lGflLNqu8dJxfxz). Contains a text area and an image, which you can place relative to a text block and headline.
- [Table of contents paragraph](docId\:HECOvX_phFHVuCB1y42Kz). Automatically creates a table of contents from the headlines of content paragraphs or a grouping paragraph. It is placed in content paragraphs in the newsletter. Content paragraphs excluded from the table of contents are ignored.
- [Image bar paragraph](docId:9yMRjsVRzKv9asotNJcKJ). Create a vertical or horizontal image bar with up to 10 images. The images are scaled down automatically; so, the more images you include, the smaller each image is displayed.
- [Separator paragraph](docId:2ApKO7wk3wEzBbXE1p7WS). Only for structuring purposes; contains no content.
- [RSS feed paragraph](docId\:C9hKpmHP-zUP_5lmvKsIt). Load content from an RSS feed into your mailing.
- [Recommendations paragraph](docId:2U7avvbstf4WjLFUM8VwH). Adds automatically generated individual recommendations for each recipient through a URL. You need a software that generates recommendations based on a recipient's actions.

:::Paragraph{indent="1"}
[Navigation menu](docId\:OUol3xu-dPrOw9psvhTXv). Creates navigation bars with links to landing pages or deep links.
:::