---
title: Introduction to analytics
slug: campaign/docs/introduction-to-analytics
docTags: 
createdAt: 2026-07-20T15:44:56.498Z
---

This section describes Optimizely Campaign’s analysis tools to gather statistics after dispatch, or check and optimize your mailings before you send them. If you want to use third-party analysis tools, see [Web analytics integrations](docId:24ZscMBs2BX-s1lEZLXd3).

- [Performance Dashboard](docId\:PWuF97avCQnezg3kyic7m). Create a graphical overview of your marketing activities.
- [Deep Analytics](docId\:fIohB7L3CWbX5mzWmeYjB). Create cross-client analyses with more than 30 measurement variables.
- [Live Analytics](docId\:OuB3MyzhPQwqMKBpdSVoV). Create RFM analyses.
- [Deliverability preview](docId\:heWnaocAwALeo8XPW4Djk). Check displays and spam suspicion with the most important email providers before dispatch.
- [Post-click tracking](docId\:jUFEVph0D8Uog1OGwLVgu). Analyze actions of recipients on your website.
- [Visual link analysis](docId:3Dc65vkuh1EYn6ffhzIpZ). Graphically display link clicks.
- [Visual link analysis of post clicks](docId\:w-QJg7vBmHyEGnZrY07xG). Graphically display sales volume and number of orders generated via a link.
- [Attention analysis](docId\:qFam7wX2RV8-griYu6Kbt). Create heat maps.
- [Activity overview](docId\:fWs7JNqdCh97TActhD2s0). Display marketing activities within a defined period.

:::hint{type="info"}
**Tip**

Using [webhooks](docId\:l1fmyem53PgyeFhBqlqHe), you can also externally process real-time event data on sent mailings, opens, and clicks.
:::