---
title: Import response data to Salesforce
slug: campaign/docs/import-response-data-to-salesforce
createdAt: 2026-07-20T15:44:50.321Z
---

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**Note**

This topic is for administrators and developers with administration access rights in Salesforce.
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This topic describes how to automatically import the response data of your recipients (openings, clicks, unsubscribes, bounces, and direct replies) to Salesforce.

After sending a campaign, you need to enable synchronization of the response data by [starting the data exchange](docId:6HFKmnUyPBIiRsyL9JXQc). Once you have enabled synchronization, you will be able to [view the response data](docId:6HFKmnUyPBIiRsyL9JXQc) and use it for additional marketing activities.

## [import-response-data-to-salesforce.mdx](docId:6HFKmnUyPBIiRsyL9JXQc)Starting data exchange

If you have set up at least one client in Salesforce (see [Configuring advertising permissions](docId\:km7uWtu_f48IsNEACzW7z)), start the data exchange between Salesforce and Optimizely Campaign. Perform the following steps:

1. Log in to Salesforce CRM.
2. Open the **Administration (Episerver Campaign)** tab.

   ![Image: Administration (Episerver Campaign)](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/jDU2z4z3QrVf0LuQmxmYq-20260720-145338.png "Image: Administration (Episerver Campaign)")

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The **Administration (Episerver Campaign)** window opens.
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3. Under **Response data synchronization** > **Scheduler control**, click **Start scheduler**.

   ![Image: Start synchronization](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/rscwop8GhsccqHPRLdUyY-20260720-145338.png "Image: Start synchronization")

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The **Start scheduler** button will be grayed-out when data synchronization is enabled. In addition, the icon next to **Response Data Sync Scheduler** will light up green.
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::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/FhSPxf7_kzqHIFtEORH1y-20260720-145338.png" size="100" caption="Image: Enabled data synchronization" alt="Image: Enabled data synchronization" isUploading="false" showCaption="true" indent="2"}

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**Tip**

Click **Stop scheduler** to interrupt synchronization of the deleted data sets. This may be necessary, such as if the configuration is faulty and you need to correct it.

Click **Start data synchronization** under **Synchronize manually** to perform (one-time) manual data synchronization. A manual start lets you limit the period of access between Salesforce and Optimizely Campaign in the log files, thereby helping to diagnose any errors.
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## [import-response-data-to-salesforce.mdx](docId:6HFKmnUyPBIiRsyL9JXQc)Viewing response data

After an mailing has been sent, the Salesforce add-on automatically imports the response data from your contacts and leads to your CRM. The detail pages of the CRM campaigns, campaign members, and contacts/leads provide you with access to the following data:

- Dispatch status of the mailing
- Openings
- Clicks
- Bounces
- Unsubscribes
- Direct replies

:::hint{type="info"}
**Note**

The response data of your contacts/leads is not transferred to Salesforce in real-time. This data import may be delayed by several hours.
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