---
title: Executing reports
slug: campaign/docs/executing-reports
docTags: 
createdAt: 2026-07-20T15:45:12.985Z
---

1. In the **Report Templates** area, click a report template on which the new report will be based.
2. Click **Execute Report Now…**.

   ![Image: Deep Analytics report templates and executed reports](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/YqHMuMTNoPnASKzmsXCMf-20260720-145437.png "Image: Deep Analytics report templates and executed reports")
3. To use an Excel template, click **Browse…** and select a template. If you select nothing here, the Optimizely Campaign default template is used.

   ![Image: Reporting period tab](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/As9Da2sGdZs1YXCM-_YBB-20260720-145438.png "Image: Reporting period tab")
4. In the **Reporting Period** area, select an option:  
   - **Specify Period**. Specify the reporting period for which data will be evaluated.
   - **Since last execution**. Data added since the last execution of the report. The selected interval is already considered for the first execution. If the report is executed weekly, a reporting period of one week is used for the first execution. If you change the weekly execution interval, such as *from Monday* to *Wednesday*, the next execution uses the reporting period beginning Wednesday of the previous week.
   - **No restrictions**. All available data. The amount of data can be very large and its execution may take some time.
5. Click **Sending Options**.

   ![Image: Sending options](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/w8m_X9LLkR26EQZd6pJiT-20260720-145437.png "Image: Sending options")
6. If you want to send the report via email:
   1. In the **Recipients** box, enter the email address of recipients (separate email addresses with a comma).
   2. In the **Subject** box, enter the email subject.
   3. In the **Message Text** box, enter the email message text.
7. Click **Start Execution**. When the report is executed, you can select it under **Executed Reports**.
   Use the buttons below the list to display the report as a [Pivot table](docId:-kWb0hchhf0rHnXo40fv2) or download it as Excel or CSV file. See also [Displaying and downloading a Deep Analytics report](docId\:yYQqYyc8hgUhaZjkGssPI).

   ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/6Mi4th-4SUT2FoAVNWBAR-20260720-145437.png)