---
title: Analyzing analysis items
slug: campaign/docs/analyzing-analysis-items
createdAt: 2026-07-20T15:44:43.543Z
---
Analysis items form dimensions that you can use as a [limitation](docId\:sXHpy6QMwh1fW9l5R0l-Z) or [chart](docId\:sXHpy6QMwh1fW9l5R0l-Z) in an analysis. Restrictions apply to the use of analysis items as a limitation.
The following table shows analysis items and their options. Click an analysis item to read about its use and configuration.
| Analysis item | Description | Constraint | Chart |
| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------ | ---------- | ----- |
| [ Recipient list](docId\:sXHpy6QMwh1fW9l5R0l-Z)
:inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/hLGz4FNWPRgOgxTTH9CCg-20260720-145441.png" alt="Optimizely image" caption="Optimizely image"} | Constrains recipients to one or more recipient lists or analyzes recipients sorted according to recipient lists. | ✓ | ✓ |
| [ Recipient list field](docId\:sXHpy6QMwh1fW9l5R0l-Z)
:inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/do5fp7YZhXTrbjEUHnga--20260720-145441.png" alt="Optimizely image" caption="Optimizely image"} | Constrains recipients to a recipient list with a specific value or analyzes recipients sorted according to the values of a recipient list field. | ✓ | ✓ |
| [ Target group](docId\:sXHpy6QMwh1fW9l5R0l-Z)
:inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/imZW6jteRwVpbRfMuQfsC-20260720-145441.png" alt="Optimizely icon" caption="Optimizely icon"} | Constrains recipients to one or more target groups or analyzes recipients sorted according to target groups.\:::hint\{style="info"} | | |
| **Note** | | | |
Target groups must have been created in the Target groups function.
\::: | ✓ | ✓ |
\| [ Monetary value](docId\:sXHpy6QMwh1fW9l5R0l-Z) | Analyzes recipients sorted according to sales figures within the past 12 months. | ✘ | ✓ |
\| [ Last action](docId\:sXHpy6QMwh1fW9l5R0l-Z) | Analyzes recipients sorted according to the time period of their last action (purchase, product view, abandoned shopping cart) within the last 12 months. | ✘ | ✓ |
\| [ Frequency](docId\:sXHpy6QMwh1fW9l5R0l-Z) | Analyzes recipients sorted according to the frequency of an action (purchase, product view, abandoned shopping cart) within the last 12 months. | ✘ | ✓ |
## [analyzing-analysis-items.mdx](docId\:sXHpy6QMwh1fW9l5R0l-Z)Limitations
A **limitation** limits the data to be analyzed with the aid of an analysis item. You can add or remove limitations in running analyses. You can also create analyses without limitations.
To use an analysis item, drag it from the left action area to the **Limitations** and **Charts** areas. You can make limitations in the analysis by using to the following analysis items:
- **Recipient Lists**. Select recipient lists to include in the analysis.
- **Recipient List Fields**. Select a recipient list field and a value range to include only recipients with these attributes in the analysis.
- **Target Groups**. Select target groups to include in the analysis.
:::hint{type="info"}
**Tip**
If you make no limitations, all active recipients of your client are considered for the analysis. You can deactivate selected limitations later in the detail view of an analysis.
:::
## [analyzing-analysis-items.mdx](docId\:sXHpy6QMwh1fW9l5R0l-Z)Chart
In a **chart**, the value range of an analysis item is displayed segmented, according to the selected dimension. The segment can be carried out according to time, frequency, sales volume, grouping or defined values.
:::hint{type="info"}
**Tip**
For items that use charts: you can change the chart type at any time, even in running analyses.
:::
## [analyzing-analysis-items.mdx](docId\:sXHpy6QMwh1fW9l5R0l-Z) Recipient list
### Limitation
1. Drag the analysis item from the left action area to the **Limitations** area.
2. Enter an optional name for the limitation. If you are using multiple analysis items of the same type, names help you differentiate them.
3. In the list, select the desired recipient lists.
4. Click **Close**.
### Chart
1. Drag the analysis item from the left action area to the **Charts** area.
2. Enter an optional name for the chart. If you are using multiple analysis items of the same type, names help you differentiate them.
3. In the list, select the recipient lists. If you enter multiple recipient lists, you receive a segmented evaluation in the chart.
4. Click **Close**.
5. Move the pointer over the added analysis item and click the desired chart symbol: :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/rt_MLiTbj8TtVf442oi33-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lAfK9rFEBx7fz_KeQgoT0-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Mj-Tr0nq65jYsB4L0pHlc-20260720-145441.png" alt="Bild" caption width="20" height="20"}.
## [analyzing-analysis-items.mdx](docId\:sXHpy6QMwh1fW9l5R0l-Z) Recipient list field
### Limitation
1. Drag the analysis item from the left action area to the **Limitations** area.
2. Enter an optional name for the limitation. If you are using multiple analysis items of the same type, names help you differentiate them.
3. In the list, select the desired recipient list field (for example, *country*, *age*, *modified*). Depending on the file type, you can configure discrete values, value ranges, or intervals:
- **Text Fields**. Enter a value to use as the filter for the selected recipient list field, such as `France`.
- You must enter the value *exactly* as specified in the recipient list (including capitalization).
- To filter the recipient list field by up to 10 filters, click **Add**  and enter another value. Repeat for values that you want to use as filters.
- **Numeric Fields**. In the list, select whether you want to display a multiple selection, an interval, or a threshold value.
- If you selected **Multiple values can be selected**, proceed as described in **Text fields**.
- If you selected **Interval** or **Threshold** option, in the **Unit** field, enter a unit (for example, *years*) and a lower or upper limit in the following fields.
- If you define a threshold value, also select whether you want to filter values above or below the threshold value.
- **Date Fields**. In the list, select a date field (such as *modified*) by which you want to segment the evaluation. Select the time interval later, in the [detail view](docId\:lUkwllfXKbAcY3prWXeGI) of the analysis.
4. Click **Close**.
### Chart
1. Drag the analysis item from the left action area to the **Charts** area.
2. Enter an optional name for the chart. If you are using multiple analysis items of the same type, names help you differentiate them.
3. In the list, select the desired recipient list field for example, *country*, *age*, *modified*. Depending on the file type, you can configure discrete values, value ranges or intervals:
- **Text Fields**. In the box below, enter a value to use as the filter for the selected recipient list field, such as `France`.
- Enter the value *exactly* as specified in the recipient list (including capitalization).
- To filter the selected recipient list field by up to 10 filters, click **Add**  and enter another value. Repeat this step for values that you want to use as filters.
- If you enter multiple values here, you receive a segmented evaluation in the chart.
- **Numeric Fields.** Define the value ranges (intervals) that you want to display in the chart, starting with the smallest segment. In the box after **Values lesser than or equal to**, enter a numerical value, such as `10`. Then, click **Add**  and add the next higher value range, such as `20`, `50`, `100`. Repeat until you define all value ranges.
- You can define up to 10 values ranges per chart.
- If you enter multiple value ranges here, you receive a segmented evaluation in the chart.
- **Date Fields**. In the **Reporting Period** list, select an evaluation period for the data: *within the last 7 days*, *8 weeks*, *12 months*, or *10 years*. You can also display values outside the selected evaluation period by checking the **Show values beyond the reporting period** box. In the chart, an additional segment for previous events and an additional segment for recipients without a corresponding event (*Remainders*) are displayed.
**Example**: If you selected the reporting period **the last 12 months** for the recipient list field **Last changed**, with activated **Show values beyond the reporting period** option, 14 segments are displayed in the diagram.
- one each for the last 12 months
- another for recipients whose datasets last changed more than 12 months ago
- one for recipients whose datasets have not changed since being created.
4. Click **Close**.
5. Move the pointer over the added analysis item and click the desired chart symbol: :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/rt_MLiTbj8TtVf442oi33-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lAfK9rFEBx7fz_KeQgoT0-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Mj-Tr0nq65jYsB4L0pHlc-20260720-145441.png" alt="Bild" caption width="20" height="20"}.
## [analyzing-analysis-items.mdx](docId\:sXHpy6QMwh1fW9l5R0l-Z) Target group
### Limitation
1. Drag the analysis item from the left action area to the **Limitations** area.
2. Enter an optional name for the limitation. If you are using multiple analysis items of the same type, names help you differentiate them.
3. In the list, select the desired target groups.
4. Click **Close**.
### Chart
1. Drag the analysis item from the left action area to the **Charts** area.
2. Enter an optional name for the chart. If you are using multiple analysis items of the same type, names help you differentiate them.
3. In the list, select the desired target groups. If you enter multiple target groups, you receive a segmented evaluation in the chart.
4. Click **Close**.
5. Move the pointer over the added analysis item and click the desired chart symbol: :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/rt_MLiTbj8TtVf442oi33-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lAfK9rFEBx7fz_KeQgoT0-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Mj-Tr0nq65jYsB4L0pHlc-20260720-145441.png" alt="Bild" caption width="20" height="20"}.
## [analyzing-analysis-items.mdx](docId\:sXHpy6QMwh1fW9l5R0l-Z) Monetary value
:::hint{type="info"}
**Note**
You cannot use this item as a limitation.
:::
### Chart
1. Drag the analysis item from the left action area to the **Charts** area.
2. Enter an optional name for the chart. If you are using multiple analysis items of the same type, names help you differentiate them.
3. If you are using multiple post-click services, select a post-click service in the list below it. If you are only using one post-click service, this list is not displayed.
4. In the **Revenue Field** list, select the post-click value that tracks sales. The name of this value can be different depending on the post-click service and configuration, such as *revenue*, *sales*, and so on.
5. Define the value ranges (intervals) that you want to display in the chart, starting with the smallest value. In the box after **Values less than or equal to**, enter a numerical value, such as 10. Then click **Add**  and add the next higher value range, such as `20`, `50`, `100`. Repeat this step until you define the desired value ranges.
- You can define up to 10 values ranges per chart.
- If you enter multiple value ranges, you receive a segmented evaluation in the chart.
6. Click **Close**.
7. Move the pointer over the added analysis item and click the desired chart symbol: :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/rt_MLiTbj8TtVf442oi33-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lAfK9rFEBx7fz_KeQgoT0-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Mj-Tr0nq65jYsB4L0pHlc-20260720-145441.png" alt="Bild" caption width="20" height="20"}.
## [analyzing-analysis-items.mdx](docId\:sXHpy6QMwh1fW9l5R0l-Z) Last action
:::hint{type="info"}
**Note**
You cannot use this item as a limitation.
:::
### Chart
1. Drag the analysis item from the left action area to the **Charts** area.
2. Enter an optional name for the chart. If you are using multiple analysis items of the same type, names help you differentiate them.
3. If you are using multiple post-click services, in the drop-down list, select a post-click service. If you are only using one post-click service, this list is not displayed.
4. Select the desired period in the **Reporting Period** list.
5. Optionally, you can display values outside the selected evaluation period by activating the control box **Show values beyond the reporting period**. An additional segment with recipients whose most recent action took place further in the past than the selected period of time, and a segment with recipients that performed no action (*Remainders*) are displayed in the diagram.
**Example**: If you selected the evaluation period **within the last 7 days**, then for the activated option **Show values beyond the reporting period**, nine segments are displayed in the diagram.
- one each for the last 7 days
- one for actions taken more than 7 days ago
- one with recipients who performed no action (*Remainders*).
6. Click **Close**.
7. Move the pointer over the added analysis item and click the desired chart symbol: :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/rt_MLiTbj8TtVf442oi33-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lAfK9rFEBx7fz_KeQgoT0-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Mj-Tr0nq65jYsB4L0pHlc-20260720-145441.png" alt="Bild" caption width="20" height="20"}.
## [analyzing-analysis-items.mdx](docId\:sXHpy6QMwh1fW9l5R0l-Z) Frequency
:::hint{type="info"}
**Note**
You cannot use this item as a limitation.
:::
### Chart
1. Drag the analysis item from the left action area to the **Charts** area.
2. Enter an optional name for the chart. If you are using multiple analysis items of the same type, names help you differentiate them.
3. If you are using multiple post-click services, in the drop-down list, select a post-click service. If you are only using one post-click service, this list is not displayed.
4. Define the value ranges (number of actions) to display in the chart, starting with the smallest segment, for example, `0`. Then click **+** and add the next higher value range, for example, `2`, `5`, `10`. Repeat until you define all desired value ranges.
- You can define up to 10 values ranges per chart.
- If you enter multiple value ranges here, you receive a segmented evaluation in the chart.
5. Click **Close**.
6. Move the pointer over the added analysis item and click the desired chart symbol: :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/rt_MLiTbj8TtVf442oi33-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lAfK9rFEBx7fz_KeQgoT0-20260720-145441.png" alt="Bild" caption width="20" height="20"} :inlineImage[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Mj-Tr0nq65jYsB4L0pHlc-20260720-145441.png" alt="Bild" caption width="20" height="20"}.