---
title: Analysis tools
slug: campaign/docs/analysis-tools
docTags: 
createdAt: 2026-07-20T15:44:36.340Z
---

## Performance Dashboard (Beta)

The [Performance Dashboard](docId\:PWuF97avCQnezg3kyic7m) lets you display KPIs using charts for visually appealing presentations of your mailing activities.

- Various charts available: KPI chart, basic chart and bubble chart
- Time-based and mailing-based analysis
- Individually customizable

## Deep Analytics

[Deep Analytics](docId\:fIohB7L3CWbX5mzWmeYjB) provide in-depth and highly detailed mail-based reports about your campaigns’ success to effectively targeting your recipients and further develop your omnichannel marketing.

- User-friendly report builder with graphical interface
- Create reports with drag and drop
- Choose from up to 28 analysis measures
- [13 groupings](docId\:TLEzIB9X_Q18P9m8lOs6_)
- Predefined basic reports for campaign and progression-based analyses
- Automatic raw data analyses for reports based on high-performance database algorithms
- Post-click analyses with external web analytics tools
- Global report parameters based on clients, time intervals, target groups, mailings and mailing types
- Choose from different diagrams (bar charts, line charts, regional and pie charts)
- [Aggregation of comprehensive reports in pivot tables](docId:-kWb0hchhf0rHnXo40fv2)
- Seamless integration with Microsoft Excel
- Configurable report templates in your corporate design
- Automatic report generation and distribution by email

## Live Analytics

[Live Analytics](docId\:OuB3MyzhPQwqMKBpdSVoV) lets you generate recipient-based reports and create real-time RFM analyses to boost your campaigns’ profitability and return on investment (ROI).

- Analyze data by recipient lists, list fields, and target groups
- Edit analysis fields in real time in the detail view
- RFM analyses for boosting your sales
- Graphical representations and segment
- Funnel analysis segments of a diagram with a single click
- Create target groups with a single click

## Deliverability preview

The [deliverability preview](docId\:heWnaocAwALeo8XPW4Djk) lets you check your mailing before dispatch, whether the contents are displayed correctly and whether your mailing has been classified as spam by the most common email providers.

- Preview how the graphics and fonts in your mailing are displayed by the most common email providers and browsers
- Check spam suspicion with the most common email providers

## Post-click tracking

Post-click tracking lets you analyze actions by email recipients on your website, like clicks on products or canceling of orders. Use [Deep Analytics](docId\:fIohB7L3CWbX5mzWmeYjB) to analyze and display the generated data.

- Filter by date or time range
- Import mailing-independent customer actions
- Integrate external web analytics software

## Visual link analysis

[Visual link analysis](docId:3Dc65vkuh1EYn6ffhzIpZ) instantly shows the number of times the links in a mailing were clicked. The analysis is performed directly inside the mailing itself, which means that you can see whether links in particular locations are clicked more or less frequently.

- Analyzes absolute and unique clicks
- Proportional analysis based on recipients or clicks
- [Visual link analysis of post clicks](docId\:w-QJg7vBmHyEGnZrY07xG)

## Attention analysis

[Attention analysis](docId\:qFam7wX2RV8-griYu6Kbt) let you assess the impact of your mailings, templates, and landing pages’ layout on viewers. Based on eye-tracking, this tool graphically represents analysis results which indicate if the most crucial elements of your mailing (logo, offer price and period, call-to-action) are located to effectively attract the viewer’s attention.

- Perception map analyzes which features of a mail a viewer focuses on first
- Attention map for analyzing which elements in your mail attract the most attention
- Visual attention prediction for predicting the order in which mailing elements attract attention
- Analysis of draft layouts of existing mailings or screen shots means layouts can be optimized during the design phase

## Activity overview

[Activity overview](docId\:fWs7JNqdCh97TActhD2s0) shows mailings for a defined period in a single, clearly laid-out screen. This lets you obtain information relevant for evaluating your marketing activities, such as which customer dialogs you have sent, are currently sending, and are about to send.

- Evaluate multiple clients at once
- Filter by mailing types, media types (marketing channels) and mailing status
- Transactional mails and registration confirmations are supported